• Strategic Business Growth & Sales Leadership: Achieved 20% YoY regional revenue growth in complex environments by targeting high-potential sectors within the Energy, Infrastructure, and Process industries, securing strategic business wins • Vertical Market Expansion: Led business plans across country-specific verticals, building strong client networks with Distributors, Panel Builders, System Integrators, OEMs, and Consultants — resulting in a 300% expansion of the customer base • Solution-Based Selling & Portfolio Management: Sold a comprehensive portfolio including surge protection devices, terminal blocks, relays, DC power supplies, Ethernet switches, energy meters, PLCs, isolators, safety barriers, and related solutions • Go-to-Market Strategy Design & Execution: Leveraged market intelligence, analyzed trends, and identified growth opportunities to shape country-specific business models — driving a 15% increase in market share and sustainable growth • Strategic Alliances & Market Penetration: Restructured sales channels to penetrate underserved areas and built prequalified partnerships with performance-based agreements, driving accountability and long-term engagement • Team Leadership & Optimization: Led a talented team, guided by smart KPIs and empowered by ownership and accountability — ensuring effective pipeline management and forecasting accuracy to drive performance excellence and strategic growth • Cross-Functional Collaboration: Collaborated with upper management, product marketing, and business development teams to refine product positioning through market insights, competitive analysis, and strategic benchmarking • Brand Visibility Scaling: Developed and executed sales plans, launched targeted campaigns and webinars, and arranged stakeholder workshops — boosting product adoption and significantly enhancing brand visibility • Operational Excellence & Client Retention: Took ownership of sales efficiency by streamlining procedures and aligning with Sales Support, Finance, and Supply Chain teams — ensuring seamless operations, on-time deliveries, and customer excellence • Stakeholder Engagement & Global Vision Adoption: Drove impactful engagement through annual programs such as PMM, SFT, and Channel Partner Conference, aligning stakeholders with the global vision and promoting adoption of innovations

• Revenue Growth & Segment Penetration: Delivered 25% sales growth in the Building and Home Automation business, including KNX, Intercom, Access Control, and Wiring Accessories, by tailoring solutions through strategic partnerships • Brand Visibility & Market Positioning: Enhanced brand visibility through bundled solutions and targeted Go-to-Market plans, tailored to client needs and supported by a compelling value proposition • Competitive Intelligence & Market Share Expansion: Gained 10% market share by monitoring market trends, conducting competitor benchmarking and pricing analysis, and organizing frequent technical workshops for consultants and end-users • Product Approvals & Specification Success: Secured ABB brand listings in Approved Vendor Lists (AVL) by building trust-based relationships with consultants, MEP contractors, and end-users — driving project wins and specification success • Client-Centric Offering Alignment: Aligned technical solutions with customer needs to ensure operational and cost efficiency

• Market Footprint Expansion: Scaled the Low Voltage business by identifying untapped markets and business opportunities, expanding reach through strategic planning and stakeholder engagement — generating new leads and commercial traction • Operational Insight & Commercial Support: Provided strategic input for decision-making, enhancing operational efficiency and reinforcing ABB’s brand presence through effective communication and industry engagement • Channel Management: Managed distributor relationships to drive sustained growth and enhance market competitiveness

• Revenue Growth & Project Sales: Delivered 25% sales growth by providing bundles of electrical system solutions for large and mid-sized projects • Product Penetration & Adoption: Promoted adoption of low-voltage electrical products, including enclosures, wiring devices, disconnect switches, cable management systems, and power and data cables • Client Retention & Business Expansion: Delivered value-based selling, securing long-term, high-value contracts with EPCs, consultants, contractors, panel builders, developers, and end-users • Receivables Management & Cashflow Improvement: Enhanced cash flow by 30% through the implementation of a streamlined credit control policy, significantly strengthening the company’s financial risk management • Technical Sales Support & Project Acquisition: Collaborated with technical and estimation teams on BOQ analysis, technical submittals, and tender negotiations — ensuring successful project acquisition and alignment with customer requirements.