Role mission Build product demand and attention through high-performing short-form video content on the TikTok, and additionally Youtube short-form, platforms for Hi-Spec DIY tool products. You will own the full video content generation cycle - concept, filming, editing, posting, performance tracking, and weekly competitor benchmarking. Key responsibilities ●create high-impact short-form product videos (demonstration, problem-solution, lifestyle, comparison) ●publish consistently on TikTok and Youtube and manage content cadence ●test hooks, formats, trends, and creator-style storytelling ●analyse engagement performance and optimise future content ●benchmark competitor video output and interaction levels ●produce clear weekly performance reports ●collaborate with product and e-commerce teams on hero product launches ●support adaptation of winning video content for Amazon listing video use

Success metrics ●posting consistency and content volume ●video views and reach growth ●engagement rate (likes, comments, shares, saves) ●follower growth ●relative performance vs identified competitors ●ability to identify winning creative formats Candidate profile ●proven hands-on experience growing TikTok and Youtube accounts ●strong filming, editing and storytelling ability ●understands product-led performance content ●analytical mindset with comfort interpreting metrics ●able to work in a fast-paced product launch environment