Sr. Specialist, Data AnalystJob DescriptionIn your new role you will: Understand data strategy & data flow of Greater China digital Go to Market ecosystem, enable and sustain 360 Customer profile for marketing automation & Leads management. Develop data synchronization job to enable connections between local solution and global system. Design and implement robust data governance frameworks to ensure data integrity, quality, and consistency across the organization. Implement and optimize SQL queries or sync job for data extraction, transformation, and loading (ETL) processes to support web analytics initiatives. Oversee data integration efforts, ensuring seamless connections between global data sources and systems. Utilize Python, SQL and PySpark to design, develop, and maintain scalable data pipelines for web data processing and analysis. Stay current with industry trends and best practices in web analytics, data engineering, and data science to drive continuous improvement in data processing and analysis. Work closely with analyst function to ensure data is readily available and actionable for decision-making. Coordinate with cross-functional teams, including IT, marketing, communication, etc., to align data initiatives with organizational goals.

Your ProfileYou are best equipped for this task if you have: Master’s degree in computer science, engineering, or related technical field, or equivalent practical experience. 4+ years of relevant industry experience in either data engineering, business intelligence, data science, or related field with experience in manipulating, processing, and extracting value from complex datasets. Strong business understanding on managing marketing-related data,with additional experience in the WeChat ecosystem being a plus. Proven experience as a data management specialist or in a similar role & practical experience with sql DB, no-sql DB and Bigdata. Understanding of basic IT knowledge, including familiarity with webpage structure and user behavior tracking, etc. Have independent experience in completing end-to-end requirements analysis to project delivery Technical Skills: Hadoop, Python, PySpark, SQL, Tableau Experience working with large and complex data sets, including data warehousing and ETL processes. Data expertise to manipulate and integrate big data and different data types such as text, tables, and Documents (pdf, Xlsx, CSV) using Python, and PySpark. Good verbal and written communication skills with the ability to effectively advocate technical solutions to Data scientists, Reporting teams and business audiences, with the ability to explain technical concepts to non-technical stakeholders. Strong understanding of business intelligence and data visualization principles Personal characteristics: self-motivated, proactive, accountable,energetic, creative skills, problem solver, team player