Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options. • Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives • Conduct market research to find answers about consumer requirements, habits and trends • Brainstorm and develop ideas for creative marketing campaigns • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) • Liaise with external vendors to execute promotional events and campaigns • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.) • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies • Establish, update and contact the image of the company's website, wechat official account and other external Windows; • Undertake individual tasks of a marketing plan as assigned • Contributes to team effort by accomplishing related results as needed.

Essential Skills • Proven experience as marketing specialist or similar role BE RESULT DRIVEN • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/ Social media etc.) and market research methods • Demonstrable experience in marketing data analytics and tools • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.) • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired • Well-organized and detail oriented • Exceptional communication and writing skills • Commercial awareness partnered with a creative mind