1. Analyze the content and platforms that target customer groups are concerned about, and carry out targeted thematic and event planning on various online platforms to improve the company's brand and visibility. 2. Responsible for the daily operation and promotion of mobile internet self media platforms, expanding new media channel resources, and managing channel operations. 3. Explore and analyze the usage habits, emotions, and experiential feelings of netizens, timely grasp the hot news topics, effectively complete thematic planning activities, collect feedback data on promotion, promptly propose improvement suggestions for online promotion, and provide practical and feasible improvement plans. 4. Fully understand user needs, collect user feedback, analyze user behavior and needs. Increase the number of fans on various platforms, increase attention and fan activity, and interact with fans in a timely manner. 5. Responsible for external PR, expanding and maintaining external media resource relationship networks, establishing long-term friendly relationships with KOLs, and establishing media archives. 6. Set goals and tasks, complete KPI assessments through activities, communities, article content, and other means, and establish effective operational measures to enhance user engagement. 7. Responsible for designing new media sections, writing themes, planning hot topics, and regularly organizing online and offline themed activities. Self media creators need to have a certain level of writing skills and communication skills, be good at observation and thinking, and have independent analytical and problem-solving abilities. In addition, they also need to have a good team spirit and execution ability, as well as a spirit of courage to take on challenging work.

1. Writing skills: Self media creators need to have a solid foundation in text, be able to proficiently express and communicate in text, and be able to write clear, logical, and interesting articles or content. 2. Creative thinking: Self media creators need to possess creative thinking and independent thinking abilities, be able to explore themes from different perspectives and levels, and create novel and attractive content. 3. Familiarity with social media platforms: Self media creators need to have a certain level of familiarity with social media platforms, be proficient in platform operation rules and tools, understand audience needs and behavioral habits, in order to better carry out self media operations. 4. Content planning ability: Self media creators need to have content planning ability, be able to develop reasonable self media strategies based on audience needs and industry trends, and plan high-quality and valuable content. 5. Communication skills: Self media creators need to have good communication and coordination skills, be able to establish good relationships with partners, fans, etc., and effectively communicate and interact. 6. Learning ability: Self media creators need to have the ability to learn, constantly learn and master new knowledge and skills, understand industry trends and changes, and maintain a competitive advantage. 7. Data analysis ability: Self media creators need to have a certain level of data analysis ability to analyze and master the data and user behavior data of self media platforms, in order to formulate more effective operational strategies.