Regional Marketing Director - Retail
15~20K CNY/Per month
Direct employment
Refresh at 9 months ago
91 Views
13 Apply
Shanghai
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Job responsibilities
About the Role: Develop and implement regional marketing strategies aligned with corporate goals to drive brand awareness, customer acquisition, and revenue growth. Analyze market trends, competitive landscape, and customer insights to identify opportunities and inform marketing initiatives. Oversee the planning, execution, and performance analysis of regional marketing campaigns, ensuring alignment with brand messaging and objectives. Work closely with sales, merchandising, and operations teams to ensure cohesive execution of marketing strategies and optimal in-store experiences. Manage the regional marketing budget, ensuring effective allocation of resources and maximizing ROI on marketing investments. Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement. Build strong relationships with key stakeholders, including external partners, agencies, and community organizations to enhance brand presence and reputation.
Job Requirements
About the Candidate: Bachelor’s degree in Marketing, Business Administration, or related field. 10+ years of marketing experience, with a focus on retail or consumer goods. Proven track record in developing and executing successful marketing strategies across multiple channels. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent leadership, communication, and interpersonal skills. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
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