Product Marketing Manager
35~40K CNY/Per month
Full-time
3~5 years
Refresh at 2 years ago
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Job responsibilities
- Know the customer through qualitative and quantitative research
- Build positioning and messaging frameworks and tell compelling stories that articulate value propositions clearly
- Conduct ecosystem and competitive market analysis to develop data-driven insights
- Work with CSO to develop go-to-market strategy and execution for product launches
- Collaborate with Product Management, marketing, Engineering, Sales, and more to define and deliver GTM plans
- Partner with Product Management and Sales to define market requirements for future product roadmaps
- Collaborate with marketing (e.g. demand gen, comms, PR, events) to drive and execute global marketing initiatives and thought leadership
- Represent the product portfolio externally, as an expert and evangelist
Job Requirements
4+ years of experience in B2B product marketing, with experience in digital advertising, adtech, martech, or B2B SaaS platforms for marketers
- Passionate storyteller with strong communication and writing skills
- Strategic problem-solver who loves to think creatively, but who can also roll up their sleeves and get things done.
- Track record of success partnering with technical and other external teams to drive measurable outcomes
- Generally technically savvy and capable to become an expert product user
- B.S. or B.A. in Marketing
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