Supports marketing operations by monitoring competition; collecting, verifying, analyzing information; implementing advertising campaigns.

* Finds marketing opportunities by researching and analyzing market and sales data. * Monitors competition by identifying and mapping competitor locations; conducting competitive shopping; gathering information on pricing, new products, delivery schedules, service agreements, and merchandising techniques. * Presents competitive reports by analyzing and summarizing competitor information; locating trends; developing primary competition graphs; recommending changes in product, service, and sales policy. * Implements advertising and news campaigns by contracting media, direct mail, publicity, point-of-purchase, and audio-visual properties; monitoring and evaluating results; adjusting message and media; disseminating news releases. * Maintains promotional materials by monitoring and re-ordering inventory; keeping information current. * Protects organization's value by keeping marketing information confidential. * Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. * Accomplishes marketing and organization mission by completing related results as needed.