Lifecycle Marketing Manager (Full Time|Shanghai)
15~20K CNY/Per month
Full-time
3~5 years
Refresh at 3 years ago
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1 Apply
Shanghai
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Job responsibilities
SideChef is actively hiring for someone looking to build and be a part of something greater than themselves. This individual will be given the opportunity to shape how people cook at home and get their groceries in the future, on a global scale. Additionally, this individual will be a part of building our company dedicated to making cooking easier and more accessible for everyone, with our internal team members and in conjunction with our direct partners such as Amazon, Walmart, Google, Facebook, hundreds of content partners and many more.
Does the opportunity to make a high impact in the world of food excite you? Are you ready to join a team dedicated to creating the best experiences for online grocery shopping and cooking available anywhere in the world? Will you challenge yourself and others to be brave enough to fail, learn and grow consistently, to achieve great success in this process? If so, please continue reading on...
SideChef is looking for a Lifecycle Marketing Manager to help oversee our customer engagement strategy across planning, execution, and analysis.
As the Lifecycle Marketing Manager, you will need to have a deep understanding of SideChef’s customer lifecycle stages and craft a messaging strategy that will help guide customers along their product journey. You’ll work cross-functionally with a variety of Product and Development team members to drive customer retention and engagement through email marketing, push notifications, community groups, and social media.
RESPONSIBILITIES
Own the growth of our engagement channels, managing a roadmap of campaign ideas and experiments to hit quarterly business goals, along with using qualitative and quantitative data to inform campaign decisions
Work with the extended Marketing team on crafting compelling creative briefs and overall messaging strategy
Build a multi-channel/omnichannel customer engagement strategy across email, push, in-app messaging, social media, and other marketing channels
Manage engagement campaigns calendar and project timelines
Run A/B tests across campaigns/channels to identify key levers of growth that we can scale across the program
Compile learnings/insights from engagement experiments and share out with internal teams and partners
Manage the SideChef community group to create ongoing conversations and engagement with our users
Monitor campaign performance and share results on a regular cadence with team
Job Requirements
QUALIFICATIONS
4+ years of marketing experience, preferably in lifecycle/engagement marketing
Experience working with ESPs and/or an engagement marketing tool (ActiveCampaign experience a plus)
Expertise in email marketing best practices (other marketing channels a plus)
Experience developing customer personas/segments
Excellent written and verbal communication skills
Familiarity with email HTML/CSS
Demonstrated cross-functional partnership and project management experience
Strong knowledge of A/B testing best practices
Native English speaker
Experience with the North American market
NICE TO HAVE
Technical knowledge of engagement marketing tools and data integration
Prior experience in scaling multichannel/omnichannel marketing messaging programs
Familiarity with marketing attribution and incrementality testing
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