海外市场开发经理（BPM – D2C方向）
10~30K CNY/Per month
Full-time
Unlimited experience
Refresh at a year ago
462 Views
54 Apply
China
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Job responsibilities
领英集团作为中国最大的定制衬衫生产企业，现正面向海外市场拓展D2C（Direct-to-Consumer）业务。我们正在寻找一位具备国际视野、熟悉欧美市场、擅长社媒与互联网营销的项目经理，共同推动品牌全球化进程。
As China’s largest custom shirt manufacturer, Linking Group is expanding into global Direct-to-Consumer (D2C) markets. We are seeking a talented Business Project Manager (BPM) with strong digital marketing skills and an international mindset to help drive our overseas growth strategy.
Job Requirements
【岗位职责 / Responsibilities】
* 负责海外市场D2C业务的前期调研、客户定位和用户画像建立
Conduct market research, define customer profiles, and identify target users in overseas D2C markets
* 通过社交媒体、跨境电商平台及其他数字渠道开发潜在客户
Develop leads via social media, e-commerce platforms, and other digital marketing channels
* 与团队协作完成线上内容策划、品牌传播及活动推广
Collaborate with teams to plan online content, brand campaigns, and promotional events
* 搭建用户增长模型，推动转化并持续优化
Build and optimize user acquisition funnels to drive traffic and conversions
* 跟踪市场数据并定期向管理层汇报业务进展
Monitor key metrics and report progress to leadership on a regular basis
【任职要求 / Requirements】
* 母语为英语或英语水平接近母语，具备良好的中英文沟通能力
Native English speaker or equivalent proficiency; fluent in both English and Chinese preferred
* 曾在欧美国家学习或工作，了解当地消费者行为与审美
Study or work experience in North America/Europe; strong understanding of local consumer habits and aesthetics
* 熟悉社交媒体（如Instagram、TikTok、YouTube、Facebook）内容运营及营销策略
Proficient in managing social media platforms and executing marketing strategies
* 具有海外独立站运营、跨境电商或品牌出海经验者优先
Experience in cross-border e-commerce, DTC brand building, or Shopify site operations is a plus
* 具备结果导向思维，执行力强，有创业精神
Results-driven, highly self-motivated, and entrepreneurial mindset
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