Copywriter文案编辑
Full-time
3~5 years
Refresh at 10 months ago
282 Views
57 Apply
Shenzhen
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Job responsibilities
1. Formulate the implementation plan of brand copywriting according to the company's brand promotion project;
2. Localized expression of consumer groups on brand copywriting, brand stories and ideas, including but not limited to brand publicity, advertising promotion, activity copywriting, news, etc;
3. Be responsible for the content operation of brand activities, and improve the conversion rate of content and community activity by means of creating topics and planning content related interactions;
4. Control the marketing and promotion characteristics of major overseas content platforms, and assist the promotion department to output high-quality marketing contents such as activities, special topics, text, pictures and videos;
5. Cooperate with other work of the Department and other temporary work arranged by the superior;
1、根据公司品牌推广项目,制定品牌文案工作实施计划;
2、对品牌文案、品牌故事以及理念进行消费群体本地化表述,包括但不仅限于品牌宣传、广告推广、活动文案、新闻等;
3、负责品牌活动的内容运营工作,通过制造话题,策划与内容相关的互动等手段,提升内容的转化率及社区活跃度;
4、把控海外各大内容平台的营销和推广特点,协助推广部输出高质量的活动、专题、文字图片视频等营销内容;
5、部门其他工作的配合和上级安排的其他临时性工作;
Job Requirements
Relevant requirements: male or female, bachelor degree or above, no requirement for major, under the age of 35
Working experience: more than 3 years of working experience in copywriting editing, and has held relevant positions such as market brand promotion, senior copywriting, content operation and so on.
相关要求:男女不限、本科以上学历、 专业不限、年龄35岁以下
工作经验: 文案编辑岗位从业经验3年以上,担任过市场品牌推广、资深文案、内容运营等相关岗位。
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