- Manage daily app operations including campaign planning, content scheduling, and feature rollouts - Monitor app performance metrics (DAU, MAU, retention, engagement, funnel conversions) and provide actionable insights - Coordinate with product, content, tech, and design teams to enhance user journey and app experience - Oversee in-app CMS updates, banners, push notifications, and promotional placements - Conduct market and competitor analysis to benchmark product experience and drive innovation User Growth & Retention - Develop and execute strategies to drive downloads, new user activation, and repeat usage - Design loyalty, referral, and membership programs to enhance user stickiness - Plan lifecycle marketing across email, in-app messaging, and push notifications - Create user segmentation strategies and data-driven growth tactics Marketing & Content - Plan and manage in-app events, seasonal campaigns, and product launch activities - Collaborate with influencers, creators, and cross-channel marketing teams to support traffic and conversion - Optimize app store presence (ASO) including keywords, creative assets, and review management - Track marketing performance and campaign ROI

Qualifications - Bachelor’s Degree in Marketing, Business, Communication, or related field - 2–5 years of experience in app operation, growth marketing, or digital marketing (e-commerce or tech preferred) - Strong analytical and reporting skills with experience using analytics tools (GA, Firebase, Adjust, AppsFlyer, Data Studio, etc.) - Familiar with ASO, lifecycle marketing, and CRM operations - Strong communication, project management, and cross-team collaboration skills - Creative thinker with strong commercial awareness and user-centric mindset Preferred Skills - Experience in beauty, lifestyle, tech, or consumer brands - Knowledge of TikTok Shop, KOL/KOC ecosystem, paid media and CRM automation - Basic design and content editing skills (e.g., Canva, PS, CapCut) will be advantage