App Operation
15~20K CNY/Per month
Full-time
3~5 years
Refresh at 6 months ago
72 Views
17 Apply
Shenzhen
Share
Job responsibilities
- Manage daily app operations including campaign planning, content scheduling, and feature rollouts
- Monitor app performance metrics (DAU, MAU, retention, engagement, funnel conversions) and provide actionable insights
- Coordinate with product, content, tech, and design teams to enhance user journey and app experience
- Oversee in-app CMS updates, banners, push notifications, and promotional placements
- Conduct market and competitor analysis to benchmark product experience and drive innovation
User Growth & Retention
- Develop and execute strategies to drive downloads, new user activation, and repeat usage
- Design loyalty, referral, and membership programs to enhance user stickiness
- Plan lifecycle marketing across email, in-app messaging, and push notifications
- Create user segmentation strategies and data-driven growth tactics
Marketing & Content
- Plan and manage in-app events, seasonal campaigns, and product launch activities
- Collaborate with influencers, creators, and cross-channel marketing teams to support traffic and conversion
- Optimize app store presence (ASO) including keywords, creative assets, and review management
- Track marketing performance and campaign ROI
Job Requirements
Qualifications
- Bachelor’s Degree in Marketing, Business, Communication, or related field
- 2–5 years of experience in app operation, growth marketing, or digital marketing (e-commerce or tech preferred)
- Strong analytical and reporting skills with experience using analytics tools (GA, Firebase, Adjust, AppsFlyer, Data Studio, etc.)
- Familiar with ASO, lifecycle marketing, and CRM operations
- Strong communication, project management, and cross-team collaboration skills
- Creative thinker with strong commercial awareness and user-centric mindset
Preferred Skills
- Experience in beauty, lifestyle, tech, or consumer brands
- Knowledge of TikTok Shop, KOL/KOC ecosystem, paid media and CRM automation
- Basic design and content editing skills (e.g., Canva, PS, CapCut) will be advantage
Similar jobs
Search for your dream jobs
Job category
City or country
Company info
Also view
Host computer C# software x 2 Vacancies
15~20K CNY/Per month
Full-time
Shenzhen
O-Net Technologies (Shenzhen) Group Co., Ltd.
Save job
0 Views
0 Apply
Refresh at 5 months ago
SCM-Buyer
15~20K CNY/Per month
Full-time
Shenzhen
Dongguan Strong Intelligent Equipment Co., Ltd.
Save job
0 Views
0 Apply
Refresh at 10 months ago
August 2026//Top-pay jobs//SH: Minhang district//K12 School Middle School STEAM Teacher needed in Minhang district, Shanghai (25-38k RMB/m, housing)
15~20K CNY/Per month
Full-time
Shanghai
Shanghai Bowai Education
Save job
0 Views
0 Apply
Refresh at a year ago
Japanese Customer Service Manager & Specialist Wanted
15~20K CNY/Per month
Beijing
柏邦蒲仕CBC Services
Save job
0 Views
0 Apply
Refresh at a year ago
ESL Teachers for Kindergarten over different cities in China
Negotiable
Full-time
Wuhan, Suzhou, Guangzhou, Shenzhen, Shanghai
TLD Talents Service
Save job
0 Views
0 Apply
Refresh at 2 years ago
Regional Sales Manager
15~20K CNY/Per month
Full-time
Shenzhen
MagnatechLED
Save job
0 Views
0 Apply
Refresh at 2 years ago
English recording project
Negotiable
Full-time
Other
GEOR Global Recruitment (Shenzhen) Ltd.
Save job
Headhunting
Refresh at 2 years ago
Turkish trade salesman
10~15K CNY/Per month
Full-time
Shenzhen
GEOR Global Recruitment (Shenzhen) Ltd.
Save job
Headhunting
Refresh at 2 years ago
Sales Representative( German, English)
15~20K CNY/Per month
Full-time
Shenzhen
GEOR Global Recruitment (Shenzhen) Ltd.
Save job
Headhunting
Refresh at 2 years ago
International Finance Director
60~70K CNY/Per month
Full-time
Overseas
GEOR Global Recruitment (Shenzhen) Ltd.
Save job
Headhunting
Refresh at 2 years ago

