Job Responsibilities 1. Website Operations 1. Manage and optimize the company’s official e-commerce website (Shopify or similar platforms) 2. Update product listings, pricing, banners, landing pages, and promotional campaigns 3. Monitor website performance, traffic, conversion rate, and user experience 4. Coordinate with design and marketing teams for campaign execution 5. Website 2. E-commerce Management 1. Oversee daily online store operations, including order management and customer journey optimization 2. Analyze sales data, traffic sources, and conversion funnels 3. Support product launches and promotional campaigns 4. Work closely with digital marketing team on SEO, SEM, paid ads, and affiliate strategy 3. Data & Performance Tracking 1. Track KPIs such as GMV, CVR, AOV, ROAS, and retention rate 2. Generate weekly/monthly performance reports 3. Identify optimization opportunities to improve revenue and conversion 4. Cross-functional Communication 1. Coordinate with internal teams in China (supply chain, customer service, marketing) 2. Communicate effectively in English with overseas partners and customers 5. PRD & Coordination Support - Assist in drafting PRDs for new landing pages or website feature updates - Coordinate with design and technical teams to ensure tasks are implemented correctly - Track project progress and deadlines

Requirements - Foreigner currently based in China (or willing to relocate) - Fluent in English (spoken and written) - Basic Chinese communication skills (daily working level) - 1–3 years experience in e-commerce or DTC brand operations - Hands-on experience managing e-commerce websites - Strong understanding of conversion rate optimization and user experience - Familiar with analytics tools (Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.) - Detail-oriented, data-driven, and execution-focused - Ability to work in a fast-paced environment