Work experience

• Public Relations Intern

  Shanghai Hydrogen Seven Culture Communication Co., Ltd.

  2024.07-2024.10

  (4 months)

  Wrote 20+ advertising information weekly reports for famous brands such as BAPE, AAPE, PUMA, CASETIFY, etc., screened and signed 50+ quality KOLs/KOCs, and the exposure of cooperative content exceeded 5 million. Assisted PUMA, CASETIFY to write event scripts and COLUMBIA to conduct part of the event interviews in English and Chinese translation, obtained 100% customer satisfaction. Collated AAPE/PUMA product database (3K+SKU), optimized inventory counting process and reduced error rate to 0.5%.
• Marketing Intern

  Shanghai Yonyou Network Technology Co., Ltd.

  2024.05-2024.07

  (3 months)

  Managed 3 offline events with 600 attendees, including pre-planning and process control, increasing customer conversion by 12%. Wrote 8 WeChat promotional articles (average readership 12K+), produced 3 short videos and increased the number of public fans by 25%. Analysed Shanghai regional sales data, produced 20+ dynamic data reports, streamlined data tracking process and increased efficiency by 25%. Collected weekly hotspots of Shanghai regional economic dynamics and 10+ competitors' activities and signing orders, summarized and produced weekly reports to provide data support for departmental strategy adjustment.

Educational experience

• Hong Kong Baptist University

  MA in Chinese Literature, Language and Culture

  2023.09-2024.10

  (a year)
• Wenzhou University

  Bachelor of Arts in Chinese Language and Literature (Normal)

  2019.09-2023.06

  (4 years)

Languages