Work experience

• Team Lead/Sr. Business Development Manager

  Temu Canada

  2024.05-2026.03

  (2 years)

  Spearheaded the launch of Temu’s Local Seller business model in Canada, developing and executing the go-to-market strategy that drove adoption among 800+ SMB and enterprise sellers, exceeding target by61% and establishing a strong revenue foundation for local seller growth. Owned the full sales cycle from acquisition through post-launch growth, serving as a strategic partner to sellers on product and advertising strategy, pricing, and operational issue resolution. Drove significant retention and long-term revenue expansion across the portfolio, exceeding annual team quota by 139%and generating over $26.9M CAD revenue. Developed and implemented an SOP to strengthen book-of-business management, enabling the team to proactively resolve account issues, reduce churn to below 5%, and leverage portfolio performance data and merchant trends to identify growth opportunities, prioritize high-potential accounts, and drive best practices in client engagement. Led and coached a team of 6 client-facing BDMs responsible for SMB and enterprise seller growth across Canada, driving performance across pipeline health, account development, conversion, retention, and revenue expansion. Supported reps throughout the full seller lifecycle, from prospecting and discovery to objection handling, negotiation, onboarding, and post-launch growth, while stepping into high-value opportunities to help accelerate close and strengthen long-term account value.
• Advertising Account Executive

  AMAZON ADVERTISING

  2022.03-2024.05

  (2 years)

  Managed and grew a $40M+ portfolio of multi-category brand advertisers, consistently exceeding personal annual quota by 15%+ by acting as a consultative sales partner, aligning Amazon Advertising solutions to client business goals, and unlocking incremental revenue through strategic upsells and long- term account expansion. Built trusted relationships with senior client stakeholders, leading executive business reviews, trade show conversations, and complex commercial discussions that challenged client thinking, introduced new growth opportunities, and secured high-value investments across Amazon’s advertising portfolio. Worked cross-functionally across sales, operations, and campaign support teams to resolve advertiser issues, improve execution, and protect long-term account growth, while advising clients on optimization opportunities that improved KPIs and account health. Leveraged strong technical knowledge of Amazon Ads products, campaign performance drivers, and Amazon Marketing Cloud to translate data into actionable recommendations, strengthen sales narratives, and enable more sophisticated advertiser strategies; also served as an internal SME, training Account Executives on data-backed selling approaches that increased pitch success rates by32%.
• Creative and Campaign Manager

  AMAZON ADVERTISING

  2021.05-2022.03

  (a year)

  Led client-facing engagements advising advertisers on Amazon policies, creative best practices,and optimization opportunities,helping improve campaign performance, strengthen account health, and better align execution with client KPI goals. Utilized advanced data analysis to identify opportunities for campaign optimization,focusing on improving key performance metrics and driving ROI growth for clients. Conducted deep dives into advertisement data to uncover actionable insights, refine creative strategies,and implement process improvements that enhanced campaign effectiveness. Partnered with internal and external stakeholders to identify operational defects and lead process and creative improvement initiatives, improving campaign execution efficiency across verticals and locales. Exceeded annual KPI targets by delivering 130%of goal on creative recommendations and maintaining 100%of managed ad revenue with no attrition, leveraging data-driven optimization and advertiser consultation to improve campaign effectiveness and protect account growth.
• Area Manager

  AMAZON LOGISTIC

  2020.05-2021.05

  (a year)

  Led and developed a team of 92 members in a highly metrics-driven environment, setting performance expectations, coaching frontline leaders, and driving accountability to achieve operational and customer experience goals. Managed multiple projects simultaneously across staffing, workflow optimization,and service delivery, ensuring strong execution against timelines and business priorities. Standardized operating procedures and strengthened execution discipline across the team to improve consistency, efficiency,and service outcomes. Analyzed data to seek improvement opportunities and bridge reports,developed improvement plans. Initiated process changes which brought up driver on-time rate to 99.8%and shifted metrics above benchmark99%.

Educational experience

• Dalhousie University,Halifax,NS

  of Entrepreneurship and Innovation

  2014.09-2019.06

  (5 years)

Languages