Yvette

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Work experience

  • General Manager- RAI China

    RAI Amsterdam
    2025.02-Current(7 months)
    Key Responsibilities:1. Represent the company in the market2. Develop the business strategies in China market3. Manage the business and lead the team in China4. Be responsible for budgets and PnL5. Represent the company in meetings and events of the different business associations 6. Ensure compliance with tax and law
  • Managing Director- Eurovet Asia

    Comexposium
    2019.06-2024.11(5 years)
    Key Responsibilities 1. Managing and developing the company’s businesses 2. Taking the lead across all aspects of the company 3. Analysing the company’s core business markets in HK, China, Asia and global markets, without limitations, the company and its group’s intimate, swim and sports markets/ industries and competitors’ shows and events 4. Developing business plans for the company5. Developing and expanding company and group’s existing Interfiliere shows and generating new leads of visitors, exhibitors, partners and sponsorships6. Developing new ideas and formats for the company 7. Developing and lobbing with associations, organizations involving the company and group’s businesses 8. Managing the team in HK and Asia recruiting new staffs9. Responsible for the entire management team in HK and Asia
  • General Manager

    Reed Hongda exhibitions
    2018.07-2018.12(6 months)
    Key Responsibilities 1. To compile portfolio strategy, show strategy, business operating plan, cluster develop plan and project plan. 2. To achieve 100% of the assigned financial targets and new launch targets. 3. To develop new business and new show launches 4. To lead the team to ensure the quality of the events. Quality is measured by the strength of the marketing programme, the number and quality of exhibitors, the number and quality of buyers, the financial success and the growth of the show. 5. To manage and direct the project team in implementing the marketing/sales plans and budgets for the assigned shows. 6. To manage key accounts, develop rapport and maintain high retention rate at the assigned events 7. To maintain high awareness of industry trends, climate, players, distribution and issues. 8. Maintain all shows and improve market position against key competitors 9. To develop and maintain good working relationships with business partners, including trade associations, trade boards and relevant supporting media. 10. To monitor and evaluate the performance of direct line reporting staff and complete timely performance appraisal for all staff in department. 11. Develop a succession planning structure featuring a deliberate mentoring initiative, to coach and develop team members.
  • General Manager

    CP Commercial Development Group
    2017.02-2017.08(7 months)
    Key Responsibilities • Develop solutions that clearly meet company objectives, as well as timelines, budgets and sales revenue KPI.• Lead the creative event team for the development and delivery of campaigns right from inception stage, idea generation and production stages.• Motivate and inspire the team to maximize their creative productivity and quality of work• Direct and assign workflow while supervising and implementing design processes
  • Deputy General Manager

    Tarsus Group
    2014.02-2015.08(2 years)
    Develop, implement and oversee company initiatives and projects; oversee company’s operations, have budgeting responsibilities and involving in hiring and evaluating company personnel; and also step in general managers responsibilities in his absence.KEY RESPONSIBILITIES1. P&L responsibility for delivery of the budget (i.e. results) for the China group2. Be responsible for embedding and enforcing good systems of financial and operational control in all China operations. 3. Manage the day to day operations of the Tarsus China office. These operations include negotiating contracts, such as with JV partners or prospective employees, assigning tasks, leading meetings and implementing initiatives handed down by the general manager or executive chairman. 4. Analyze and implement policies and procedures, oversee short- and long-term business plans and initiatives and help in budgeting activities. 5. Interact often with company’s personnel than the general manager will and you may even respond to and resolve internal and external grievances.6. Motivate personnel to meet company goals. Manage key projects, present reports to the general manager and chairman, and ensure company follows relevant regulations and guidelines.7. Manage of international Sales, Marketing and Business Development to strategically lead initiatives across all emerging markets for Tarsus group. Lead and oversee the development and growth of profitable new business and to develop and maintain effective Joint Venture partner relationships.
  • Marketing Director-Emerging Markets- promoted

    Tarsus Group
    2012.07-2014.02(2 years)
    Manager of Marketing and Business Development to strategically lead initiatives across all emerging markets for Tarsus group. Lead and oversee the development and growth of profitable new business and to develop and maintain effective joint venture partner relationships. KEY RESPONSIBILITIESImpact the profitability of the company through ensuring strategic and tactical management decisions and new business development results.Develop and lead the business development team in sourcing, managing and implementing new business opportunities in emerging markets.Ensure efficient and effective marketing, advertising and promotional planning through the Marketing department.Plan and administer Joint Venture companys marketing operational budget, and provide top management support in the design and development of regional marketing budget. Design and implement annual strategic marketing plans for Joint Venture companies in emerging markets.Operational and strategic restructuring of Joint Venture companies in emerging markets (Indonesia, Brazil, Turkey and China) to increase the brand recognition, sales capabilities and align budget with head quarter’s operational plan.
  • Full time MBA student

    IE Business School
    2011.04-2012.05(a year)
    TOP 5% STUDENT IN MARKETING TRACK Full time program Top 10 MBA worldwide (Financial Times) – Strong focus on entrepreneurial management and marketing. Electives in: Marketing of luxury products, creative management thinking, services marketing & customer strategy, strategic management in luxury industries, the art of massaging the mind, and luxury brand management.IE business school Section 4- Social RepresentativeAchievements: Awarded IE foundation scholarship
  • Senior Consultant

    LVMH
    2012.02-2012.03(2 months)
    LVMH MANAGEMENT CONSULTANT – FULL TIME PROJECT Part of the MBA Marketing track for luxury industry Got selected as part of an exclusive, and small group of top marketing students that participated in a 2 months full time consulting project for LVMH top Management Board. Optimization of the online brand equity and enhancing the brand strategy in LVMH B-to-C online platform.Profound analysis of the top-end luxury customer attitude with the brand, understanding of brand values, communication strategy in online platforms, and analysis of coherence with new brand stretching strategies under LVMH galaxy.Presentation of the analysis, conclusions and proposed actions to the CEO and Management Board of LVMH in Spain.
  • China Office Manager-promoted

    Tarsus Group
    2010.03-2011.03(a year)
    International business-to-business media group with interests in exhibitions, conferences, publishing and online media. KEY RESPONSIBILITIES AND ACHIEVEMENTSManage the whole China office and teams.Managed sales, marketing strategy, design and execution of new business development initiatives in international exhibition centers in Chicago, Brussels, Barcelona, New Delhi, Tokyo, Guangzhou and Shanghai.Management representative in a strategic alliance with Chinese local companies. Developed sales and marketing plans.Achieved a 30% increase in sales over a 1 year period and strengthened key relationships with clients and media partners. • Achievements: Founded and developed China Label Association. Awarded the role of Honorary Managing Director of China Label Association.
  • Project Director-promoted

    Tarsus Group
    2008.04-2010.04(2 years)
    KEY RESPONSIBILITIES AND ACHIEVEMENTSSet-up a key new operational branch unit of Tarsus Group in China, to expand the group´s services. Established and developed the Shanghai representative office and managed the process to obtain the Wholly Foreign Owned Enterprise status.Successfully delivered and executed below budget the implementation of the international expansion of Tarsus Exhibition in key locations for Labelexpo Global series shows (Labelexpo Europe, Labelexpo Chicago, Labelexpo India, Labelexpo Asia, South China Label Show, Label Summit Latin America, Label Forum Japan).Launch of new series of product advertisement platforms: Labels and Labeling magazines (International and Chinese edition).
  • Sales Manager- promoted

    Tarsus Group
    2006.04-2008.04(2 years)
    KEY RESPONSIBILITIES AND ACHIEVEMENTSExecuted the sales strategy of Tarsus Group in the Asian Region, consistently achieving monthly, quarterly and yearly sales targets.Managed relationships between stakeholders (e.g. Associations, local and state governments).Motivated and trained sales team to achieve their targets.Identified and recruited all sales staff for the China office.
  • Marketing Manager- promoted

    Tarsus Group
    2005.11-2006.04(6 months)
    KEY RESPONSIBILITIES AND ACHIEVEMENTSDeveloped and implemented a local marketing campaign which successfully achieved the following results:-Increase of local market share of exhibitors from 10% to 90%.-Managed product development of Labels and Labeling international edition which becomes the largest dedicated unbeatable circulation in the label printing markets of the Americas, Europe and Asia. It also attracts a senior readership of about 25,886 in 120 different countries. -Developed media kits that specifically focus on product management of Labels and Labeling yearbook and directory, Label news, Label TV, Labelexpo/Label summit official show guides, floor plans, etc. -Launched Labels and Labeling China magazine which has been distributed directly to 10,000 qualified readers Labelsandlabeling.com.cn, Labels and Labelling online magazines that reached new audiences with digital opportunities.
  • Marketing Assistant

    Tarsus Group
    2004.12-2005.11(a year)
    KEY RESPONSIBILITIES AND ACHIEVEMENTSAssisted the global marketing manager by providing insights regarding trends in emerging markets.Supported in the development of local Chinese marketing campaigns.Identified and partnered with local Chinese associations and media partners to promote sales.
  • Film and TV planner

    Shanghai Film Group Corporation(SFG)
    2000.09-2001.09(a year)
    Actress experience: Performed several TV adverts and the lead roles in two Chinese films: Home at Shu De Fang, Mai zi.

Educational experience

  • IE Business School

    MBA master of business administration (mba)
  • University of Plymouth

    Business Administration ba
  • Shanghai Theatre Academy

    Drama bachelor art
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