Channel Sales Manager | Sales & Marketing Professional An articulate, persuasive and competent individual with over 16 years of experience in Sales & Marketing, Channel Management, Product & Brand Management, and Business Development across

Developing and Implementing Channel Strategies: Creating and executing comprehensive channel strategies to achieve sales targets and enhance market presence. Driving initiatives that align with business objectives to expand Realme’s footprint in the KSA market. Building and Maintaining Partner Relationships: Cultivating and sustaining strong, long-term relationships with key channel partners, including retailers, carriers, and distributors. Ensuring effective communication and collaboration to foster mutual growth and success. Negotiating Contracts and Pricing: Leading negotiations on contracts, pricing, and terms with channel partners to maximize profitability and market reach. Monitoring and Analyzing Sales Performance: Tracking and analyzing sales performance metrics, providing regular reports to senior management. Offering actionable insights to enhance sales strategies and improve channel effectiveness. Providing Market Insights and Recommendations: Delivering strategic insights and recommendations to senior management on product positioning, market trends, and competitive strategies. Supporting decision-making with data-driven analysis and market intelligence. Collaborating on Marketing and Product Launches: Working closely with marketing teams to develop and execute promotional campaigns and events that drive sales through channel partners. Coordinating with product management and marketing to ensure successful launches of new smartphone products. Channel Sales Manager HONOR–KSA 09/2019 - 10/2023, Team Leadership and Objective Achievement: Directed and controlled a team to meet sales revenue and market share objectives. Ensured alignment with sales targets and strategic goals by effectively managing and motivating team members. Product Value Proposition and Channel Management: Developed and executed comprehensive value propositions for each product within the assigned channel. Ensured consistent product sellout by implementing effective channel strategies and sales tactics. Go-to-Market Strategy Execution: Led the formulation and implementation of go-to-market plans. Coordinated with various departments to ensure successful product launches & market penetration. Key Account Management and Relationship Building: Managed key accounts and fostered strong relationships with major retailers and buyers. Identified market opportunities and guided the team to capitalize on trends, achieving territory sales revenue targets and enhancing overall sales performance. SKILLS Sales & Marketing Channel Sales Management Product & Brand Development New Business Development Business Relationship Management Product Marketing Marketing Communications Key Account Management Operational Efficiency Strategic Planning & Execution Market Research & Analysis Negotiation & Deal Closure People Management Team Leadership and Management TECHNICAL SKILLS Tools: Tally | Peachtree | Salesforce | Microsoft Excel | Google Sheets | Microsoft Project | Microsoft Teams | Zoom ACCOMPLISHMENTS Successfully launched and established HONOR Smartlife products, including Wearables, IoT, and HONOR Laptop, in KSA. Received the Excellent Channel Manager Award in 2021 for outstanding performance. WORK EXPERIENCE

Infrastructure & Retail sector. Seeking career advancement with an esteemed organization to apply a strong track record in managing major sales channels, building strategic partnerships, and delivering exceptional results to contribute effectively to the company's objectives and success.

Achieved Revenue Targets: Managed key account sales effectively, consistently meeting individual and territory-specific sales revenue targets through strategic planning and execution. Monitored Financials & Stock: Reviewed monthly financial statements and collections, monitored sales and stock levels, and ensured effective demand planning processes to optimize inventory management. Conducted Pricing Reviews: Reviewed pricing structures and calculated promotional support and price protection for key distributors (KDR) across KSA, including Lulu, Noon, Panda, C4, and Xcite. Provided Market Insights: Conducted market surveys and gathered information on competitors’ activities, delivering valuable insights to inform strategic decisions and maintain competitive advantage. Ensured Product Availability: Coordinated with the logistics department to ensure a steady supply of orders and maintained consistent product availability at the territorial level. Additionally, managed and submitted daily work and monthly sales reports to track performance and progress.

Maintained & Expanded Client Base: Developed and sustained strong customer relationships while generating new business opportunities through market research and site establishment, ensuring consistent growth and client satisfaction. Executed Sales Strategies: Engaged prospective customers effectively, closing sales opportunities by presenting product advantages, negotiating optimal pricing, and addressing client needs to maximize sales margins. Managed Project Lifecycle: Oversaw project execution from initiation to final settlement, ensuring timely delivery and coordination with showroom sales to manage inventory flow and meet turnaround times. Contributed to Market Growth: Actively participated in market expansion efforts and strategic planning, taking part in sales meetings, conferences, and events to drive business development and enhance market presence.