Managing a brand portfolio of 2 brands – Pro Plan and Pro Plan Veterinary Diets across 10 MENA countries.Achievements: • Developed NDP support with Digital, ATL and BTL, which let the new range 10% of total brand sales, becoming top-3 selling SKUs at Amazon • Implemented the new portfolio strategy across markets, optimizing the product mix and increasing profitability• Launched e-retailer digital media campaigns, bringing +30% new-to-brand sales• Pioneered CRM strategy which helped to analyze customer retention and leveraged 1PD data-catching

•Led the annual brand plan development setting up marketing objectives, strategies and tactics•Led the marketing strategy across 4P’s and all relevant consumer touchpoints•Aligned strategies, initiatives and brand activations with key cross-functional stakeholders•Utilized AC Nielsen, Brand Health, GfK and other data sources to provide insights on brand, consumer, category and competitors•Managed brand P&L, including portfolio optimization •Developed and launched innovations based on consumer insights and in-depth market analysis•Managed agencies to deliver efficient support in ATL, BTL, Digital, Search, SEO, e-Content to enhance sales and brand equity•Developed right mix of omni-channel activations to accelerate brand growth •Managed budgets and expenditures to ensure resources are spent in line with needs •Guided, coached and developed the team of 2 direct reports: BM and JBMAchievements:•Initiated and lead the relaunch and repositioning of Cat Chow brand, including the change of pack design and communication, which resulted: 1)+16% Organic Growth above the target in 2021 2)Reverted negative market share trend, stabilizing value share at the level of 6,5% 3)Reverted the declining shopper base since 2018, delivering +19% growth in 2020 •Boosted Cat Chow Wet range, granting market share growth from 0,1% (2018) to 4,2% (2021)•Won “Silver Mercury” Bronze Award for Rescue Dogs project: https://rescuedogs.tass.ru/•Launched widescale 360 support for Chow with Digital, OOH, BTL and POSM activation, resulting in triple sales growth and awarded “Project of the Year”•Developed new price strategy and revised portfolio of County Farms brand, resulting in a sales uplift of +38%•Contributed to the development of 2 direct reports - both got promotions from JBM to BM position

Owned the portfolio of 2 premium brands - Cat Chow and Dog Chow.• Launched 360 support campaign with activation of Digital, ATL, BTL and trade execution: 1) +278% sales growth QoQ, setting up a sales record and driving market share by +40% 2) Awarded “Project of the Year 2020” • Headed new product range launch, which obtained 9,5% of total brand value sales• Built a new price strategy for Cat Chow Wet, which led to significant market share growth by 361% over 2 years

Brands: Efes Pilsener, Bavaria, Stary Melnik iz Bochonka (SMIB), Stary Melnik, Zolotaya Bochka.As Brand Executive was leading different projects like:•NPD launches•Communicational projects development & execution (POSM, BTL, Digital, OOH)•Leadership of X-functional initiatives focused on profitability increase•Packaging development (limited editions, re-launches, pack updates)•Regular analytics - internal data, AC Nielsen, brand health tracking•Sales communication (selling stories, briefs, regional analytics, etc.)•Organization of internal PR activities & events •Budget management Achievements:Successful relaunch of SMIB brand: •Volume share growth from 0,6 (2015) to 1,7% (2017);•Off-take increase from 1 (2015) to 1,9 (2017);•Volume uplift +65% 2017 vs 2016; +64% 2016 vs 2015.•Launched more than 10 NPDs & Limited-edition packs.Launched massive Efes Summer 360’ campaign (research, pack, BTL, PR, digital, trade) with contribution to #OstrovEFES project - https://vk.com/ostrovefes Results:•“Silver Mercury” - Gold Award•Brand power score growth and volume uplift •PR reach: 150 mln +187% vs plan. •Digital reach: 6,5 mln +171% vs plan; 4000 real participants; 2000 publications; 100% positive feedback in social media

As TM Supervisor I developed, implemented and evaluated National and Regional Trade Marketing activities within On-Trade (HoReCa) and Off-trade channels.• Managed Trade Marketing excellence in 3500 outlets• Optimized POSM spending efficiency decreasing the investments per outlet by 26%• Developed and launched Regional promo activities to boost the sales• Developed and lead Sales Team trainings and business targets cascading• Controlled POSM distribution and execution (on shelf, print, displays, trade equipment)• Provided support of NPD launches in outlets (market audits, novelties tracking, pitucre of success fulfilment)

Promoted from Assistant to Specialist in March 2012.HoReCa department.Was responsible for analytics, promo communication and product solutions for Sales Team and customers.Achievements:•Developed price lists of Food Non-food assortment, which became ‘must have’ for Sales team.•Organized exhibition zones during Horeca events (PIR 2011-13, Metro-Expo 2012-13)•Launched “Black Sea Coast” project, resulted +50% volume uplift vs LY for South region•Developed “Big Food” & “Big Gastro” catalogues which increased Sales Team efficiency•Managed “Core Assortment” SKU list to avoid OOS of core products in all Metro stores •Developed marketing materials to enhance Sales Team product knowledge