1. Distributor management: responsible for Asia’s distributors yearly evaluation and compliance (due diligence & contracts completion). 2. Business analysis: Asian-level sales data deep dive by country, customer, product portfolio, etc. 3. Business digitalization: 3.1. Build Power BI dashboard to visualize and track sales team’s target completion, order status, etc.3.2. Digital projects coordination, including price quotation tool & sales forecast tool.

Management Trainee program rotation in Marketing, Product Management, Sales and Supply Chain at Global BU Resins for Coatings & Printing and Packaging, Asia PacificMain Responsibilities:1. Digital Marketing (7 months): - Online promotion on WeChat & webpages; B2B campaign launch; coordinate with other Asian teams on promotion.- Customer engagement: customers training coordination.- Market Intelligence: forecast future product plan; backend regular data analysis to improve promotion, etc.2. Product management (3 months): Budget Control, pricing communication, pricing implementation support.3. Sales function (3 months):- Business Analysis, including cost&margin analysis, sales, price monitoring, etc.- Wind energy market research.- Distributor scorecard design. 4. Supply Chain (3 months):- responsible for investigating Order-to-Cash (OTC)process, digging pain points and constraints of order completion, and providing feasible solutions to shorten OTC lead time.

Shanyan is a FMCG start-up founded in 2019, Shanghai. The brand “effortless” has products of shampoo, hair conditioner, hair mask, etc. Main responsibilities:- Responsible for media placement on Bilibili: establish and improve the placement SOP, formulate placement plan according to monthly target, monitor placement data, analyze and optimize placement effect from data perspective, responsible for the advertisement effect, and in charge of 500k budget- Support media placement on The Red Book: assist in establishing the SOP from scratch and responsible for preliminary screening and contact of bloggers, and controlling the quality of customized content output.

- Managed Point of Sales Materials in various sales channels, supporting in developing clear guidelines of brand visibility, collaborating internally with Sales Dep. and BDMs to offer tailor-made trade support for top accounts, and externally with agencies.- Led a project of €2,700 budget to communicate brand message in off-premise channel.- Brand Building: Gathered, analysed and visualised competitor information and market activities Made 15 slides about Competition Deep Drive in 2021 evian China Brand Audit report; In charge of localisation of global assets.- Pricing plan: aggregate evian and competitors’ product prices across sales channels through benchmarking and index analysis to make pricing strategy for NPD.

Department: Market Understanding and InnovationAccomplishments:- Carried out a 55-page China Playbook including insights on Chinese market, sales channels, potential consumers, etc., for a foreign health care company.- Conducted quantitative and qualitative analysis on data accumulated from customers using analytic models in three brand health tracking and brand concept projects, and helped produce final reports- Supported in preparing proposal and questionnaires.