Manage portfolio of traditional sugar confectionery brands including Princess Marshmallows, Henry Goode, Taveners, Jamesons etc. Responsible for all aspects relating to the brand in order to drive range sales, profitability and brand distribution.Lead and manage all NPD, brand communication and core product evolution projects from strategic planning to launch. Analyse sales, distribution and route to market in order to plan direction and strategy for relative brands. Communicate and present brand plans internally to all relevant stakeholders.

Interpret sales and range performance to review product offering and range structure for customer specific branded ranges and private label product. Propose range, brief in design and product specification to optimise sales and meet customer needs. Utilise market insights and research to ensure the customer is at the forefront of product and gaps are identified. Present new Collage branded product ranges to customers and any key stakeholders. Participate in customer tenders for new and existing business to optimise sales. Work closely with Account Managers and Sales Team to ensure customer needs and queries are met efficiently. Liaise and build a positive relationship with key customers to be the key contact for any queries. Manage and develop 3 product mangers and assistant product mangers. Create and present range recommendations to specific retailer in order to grow new opportunities and maintain current business with key customers.

Create range strategy for Gift wrap and Social Stationery aligned with the company mission statement and overall brand strategy. Ensure the strategy and new product developments are successfully presented to internal and external customers. Analyse and translate sales to review product range and propose an optimum customer offering. Develop efficient product range to optimise sales. Manage full product life cycle from brief to promotional material in line with the brand. Plan initial volumes based on sales of previous products and forecast within planned pockets. Track inventory to ensure minimal obsolescent stock. Communicate with various departments to ensure key dates are met for product launch. Review return on investment for new product development programs. Analyse market research and competitor product offering. Drive new product innovation, development and process efficiencies.

Manage online product for Hallmark.co.uk, from all aspects of new product development to launching online and sales analysis. Including product planning and execution of new product development: understand consumer and market insights and defining the product vision to meet insights. Ensure product innovation is introduced aligned with company objectives and goals. Create and maintain critical path for range briefs planned through out year. Lead or take part in various website development or innovation projects over the year and be accountable for project launches. Use customer management system tool for website updates and details. Analyse site performance and use sales to effectively merchandise and create new product. Liaise with various departments within the company to aid smooth launch of projects and new product.

Manage branded gift wrap line as well as own brand gift wrap to a number of large retailers. With in this role I liase with retailer buyers on a day-to-day basis to make sure any own brand product is supplied with the retailer and end users needs in mind. I am involved with customers from initiation with market strategy till delivery and sales information is used for the development of new product. Being involved in all stages involved having knowledge of trends in the market manufacturing processes, customer requirements and distribution requirements. As own brand is often delivered to retailers distribution centers I also had to find out their individual requirements and key dates required.

Product management involved keeping an eye on market trends, consider market strategy for new product based on research and sales, brief designs with necessary designers and internal members, liase with team members to release artwork to suppliers, resolve any queries from both internal and external customers and analyse sales of product. In this role I worked as a team within the department and assisted the Product Manager to effectively play this part.

Make room bookings for all Guoman and Thistle hotels for customers. Provide exceptional customer service and build rapport with customers to maximise sales. Responsible for achieving sales targets. Ensure company reputation is upheld through service provided and when dealing with customer queries.