Yee LAM LEUNG
ASSISTANT PROJECT MANAGER
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ASSISTANT PROJECT MANAGER
New Media Lab Limited, Kwun Tong (HK)2024.02-2025.01(a year)EDUCATIONSENIOR DIGITAL MEDIA PLANNER
YOOV Internet Technology (HK) Limited, Kwun Tong (HK)2021.12-2023.02(a year)Community College of City University Aug 2013-Jul 2015 Manage & plan digital marketing campaigns for branding, event promotion and lead generation Work closely with marketing agency & internal teams for digital campaign and prepare promotion material for online/offline channel, such as Brochure, Website, eDM, etc. Distinction SKILLS Excellent problem-solving, communication, time management skills Language Cantonese & Mandarin: Excellent English: Fluent Word, Excel, Outlook, Teams, OneDrive Facebook, Instagram, Wechat, Whatsapp Doubleclick, Google ads, Google analytics, Moat AhRefs, SEMRush, SimilarWeb Canvas Analytical tools: Crowntangle, Fanpage Karma Chatbox tools: Sleekflow, Chatisfy Email marketing tools: MailchimpMEDIA PLANNER
Mosaic Digital Group, Lai Chi Kok (HK)2021.04-2021.11(8 months)Devise strategies for all digital marketing services & media plans, including branding, display, programmatic, social media SEM, KOLs and other related digital solutions Integrate with SEO Team for Search Optimizations and Website Content Development Handle pitching proposals Clients: E-commerce, Fashion and F&B Industries- Zenithmedia, Kwun Tong (HK)2017.12-2021.03(3 years)Manage and plan for both digital & traditional media, including social media, programmatic, display, native, search Optimize campaign & analyze data Control the quality on all media plans, incl. planning and implementations Maintain and strengthen relationships with industry partners and clients Luxury clients: Gucci, Bottega Veneta, Saint Laurent and other Kering brands
Educational experience
Hong Kong Baptist University
ASSOCIATE OF PUBLIC relations and advertising2015.08-2017.07(2 years)
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