Summary

Work experience

• Head of Business Development

  Borochi Climate Solutions GmbH

  2025.05-Current

  (a year)

  • Generated €800K in orders within the first year by securing 20 independent C&I projects based on 261 kWh systems, representing approximately 5 MWh of contracted storage capacity. • Launched company's C&I energy storage business, defining product portfolio, go-to-market approach, pricing structure, and commercial strategy for DACH market. • Led the full sales cycle from market research, lead generation and qualification through solution development, negotiation, partner conversion, contract closing and order execution. • Built the DACH partner network from the ground up, establishing 3 distributor partnerships and 11 local installer partnerships while developing a broader network of 15+ installers across Germany, Austria and Switzerland. • Managed a 3-person commercial support team across sales support, sales engineering/technical solutions, and account management, establishing processes and performance management. • Led product and market development with suppliers, technical teams and customers to adapt storage solutions to DACH requirements; established an exclusive residential energy storage channel partnership with Tepto.
• Senior Business Development Manager

  BLUETTI

  2023.08-2025.05

  (2 years)

  Proficient • Generated €10M in annual sales in 2024, ranking among the Top German: B1 1% of sales performers company-wide and consistently exceeding commercial targets. Intermediate • Spearheaded expansion across Eastern Europe, developing new markets, distributors and key accounts and generating approximately €5M in regional sales. • Secured Würth as a strategic B2B customer, developing the relationship from initial engagement to commercial cooperation and building a potential €2M order pipeline for 2025. • Built and managed strategic B2B relationships across European markets, leading commercial negotiations and account development to establish long-term partnerships. • Developed new sales channels and identified high-potential customer opportunities, converting prospects into strategic accounts to enhance market penetration and drive revenue growth. • Conducted market and competitive analysis, translating insights into actionable product and pricing strategies while managing sales pipeline and revenue forecasting. • Led cross-functional coordination across sales, product, operations and supply chain teams to align customer requirements with internal resources and strengthen execution.
• Business Development Manager

  Ocean Machines GmbH

  2017.08-2023.05

  (6 years)

  • Led business development and sales expansion across Germany, Poland and Switzerland, developing new markets, setting commercial targets and executing market-specific growth strategies. • Achieved an average 20% year-over-year sales growth over five years and improved lead-to-customer conversion by 15% through systematic prospect development and account conversion. • Optimized commercial and pricing strategies to improve company profitability by 25%, balancing customer requirements, market conditions and overall business objectives. • Managed cross-border collaboration between European customers and Chinese engineering/manufacturing teams, translating customer requirements into technical solutions and improving product development, manufacturing and delivery efficiency. • Strengthened end-to-end sales and operational processes across sales, manufacturing and logistics, improving customer satisfaction and building long-term relationships with key European customers.

Educational experience

• Berlin School of Economics and law

  International Finance

  2013.01-2016.01

  (3 years)
• University of North Texas

  Business Administration

  2008.01-2012.01

  (4 years)

Languages