Developed long-term relationships with strategic stakeholders to create new channels within solar PV utility projects, resulting in a 25% increase in sales within the utility sector. Actively supported products and marketing teams to organize events, webinars, workshops, and training sessions which resulted in around a 35% boost in leads generation during the first 12 months. Generated +$30M in incremental sales by cultivating partnerships with multiple utility-scale accounts & closing 3 utility project deals within the first 18 months. Supported clients with detailed financial assessments and feasibility studies to highlight Trina Solar’s products advantage in terms of LCOE and other financial KPIs when compared to competitors’ offerings, eventually resulting in sales growth. Engaged in fruitful discussions with major stakeholders (governmental authorities, DNOs, ownerengineers, educational entities, etc.) to set guidelines for the industry as per latest technological advancements. Spearheaded contracts negotiations with multiple stakeholders, securing terms & conditions resulting in a reduction in contracts risks and liabilities. Set strategies for the team to enhance brand visibility in the renewable energy space and ensure TrinaSolar is the brand of choice for major IPPs and EPCs for PV modules, BESS, and tracker solutions in utility projects. Efficiently led tenders RFP and contracts discussions with all internal and external stakeholders and successfully managed procurement cycles for utility-scale projects, ensuring on-time delivery & legal compliance. Conducted comprehensive internal product assessments to measure the effectiveness of Trina's solutions against current market trends & customer needs, allowing for boosted profits.

Supported in establishing the solar department at its founding and led it to be one of the most successful in the solar C&I sector in UAE with an estimated CAGR of 45% over 6 years and around 18% market share. Generated a pipeline of strategic leads to develop multiple state-of-the-art commercial and industrial solar PV projects, resulting in +55MWp solar PV installations across UAE. Generated technical and financial evaluations for C&I solar PV projects to drive sales opportunities by an additional 10% compared to the competition. Developed multiple technical and financial tools to optimize the internal process of deploying solar PV projects from the initial design stages up to the successful delivery resulting in around a 25% boost in the team's efficiency. Identified and secured tenders for multiple MW-scale C&I solar PV projects valued at over $20M using extensive financial analysis, contract negotiations & procurement strategies. Led contracts negotiations for multi-MW scale projects with different stakeholders (developers,subcontractors, consultants, suppliers, and authorities) resulting in more beneficial terms technically,commercially, and legally. Supported business development and marketing teams by setting up strategies to enhance Amana's position in the market resulting in a leading market share. Maintained continuous communication channels with the operations team to ensure projects' budget and schedule are met to facilitate work quality, and efficiency.