Work experience

• Sales Director

  AMOREPACIFIC

  2024.06-Current

  (a year)

  (1 year 4 months)
• Regional Executive- East

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  2020.02-2024.06

  (4 years)

  (4 years 5 months) I was responsible for driving brand growth, strengthening retailer partnerships, and developing business across multiple territories. My leadership emphasized collaboration, education, and strategy, resulting in measurable expansion and an elevated brand presence. Key Skills & Achievements • Business Development & Growth- Expanded market share across key territories by cultivating new retail opportunities and reinforcing existing partnerships. • Retailer Partnerships- Negotiated and managed high-value retail accounts, aligning objectives to deliver sustained revenue growth. • Team Leadership & Training- Built and coached regional teams, creating education programs that boosted product knowledge, selling skills, and performance. • Education & Client Engagement- Designed and executed strategies that enhanced the consumer experience, driving stronger loyalty and higher conversion rates. • Marketing & Brand Strategy- Supported localized marketing initiatives, including client events and activations, to elevate brand visibility and prestige. • Data Driven Execution – Leveraged analytics and KPIs to optimize performance, refine strategy, and consistently exceed targets. * Consistently exceeded regional sales targets through innovative business strategies. * Strengthened key retailer partnerships, fueling significant revenue growth across multiple markets. * Elevated brand presence with innovative education programs, leading to improved retail productivity and stronger customer engagement. * Played a pivotal role in positioning Augustinus Bader as a prestige beauty industry leader.
• Business Manager- SISLEY

  Barneys New York

  2017.11-2020.03

  (2 years)

  9 years 6 months (2 years 5 months) * I drove brand development, maintenance, and optimization, collaborating closely with the sales team to align products with evolving consumer demands. By overseeing hiring, recruitment, training, and payroll, I ensured smooth operations and built a high-performing workforce. * Through training programs, new product development, and the implementation of innovative sales tools, I significantly improved staff productivity. I also partnered with brand teams to identify growth opportunities and orchestrated monthly strategy meetings to review sales plans and strengthen team relationships. * By introducing incentive programs, I motivated staff and achieved a 15% increase in sales. Additionally, I expanded the customer base through targeted email campaigns, client follow-ups, and personalized service that identified and fulfilled customer needs.
• Business Manager- Nars

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  2013.09-2017.10

  (4 years)

  (4 years 2 months) * I designed and executed sales-driven programs and promotions including makeup events, facials, masterclasses, and off-site activations to achieve team objectives and boost brand visibility. * By implementing training, coaching, and monthly sales strategies, I improved staff productivity and performance, ensuring alignment with business goals. * I provided personalized customer consultations and makeup applications, helping clients discover the best products for their needs while driving sales and customer loyalty. Additionally, I managed the day to day business operations from payroll and scheduling to inventory control and budgeting, ensuring smooth operations and sustainable growth.
• Business Manager Sue Devitt

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  2010.10-2013.08

  (3 years)

  (2 years 11 months) * I managed the day-to-day business operations, overseeing scheduling, client support, business planning, and inventory control to ensure seamless efficiency. By fostering strong relationships with both customers and staff, I drove client retention and long-term growth initiatives that strengthened overall business performance. * I planned, organized, and executed promotional beauty events that elevated brand visibility and customer engagement. Through proactive outreach, including email campaigns and personalized calls, I successfully expanded the customer base and boosted conversion rates. * As a leader, I focused on consistency and accountability, setting clear team goals, recognizing top performance, and rewarding hard work. I also prepared detailed reports and presentations on business development activities to track progress and guide strategy.
• Account Coordinator

  Josie Maran Cosmetics

  2007.09-2010.10

  (3 years)

  (3 years 2 months) Launched 30 East Coast Sephora accounts, including Barneys NY Flagship, by building executive-level partnerships, creating training programs, and delivering impactful brand education. • Increased staff productivity by implementing tailored training, field support, and optimized sales tools. • Drove account retention and growth through proactive servicing and strategic revenue-maintenance initiatives. • Streamlined recruitment by clearly communicating job responsibilities, compensation, and benefits, improving candidate alignment and retention.
• Store Manager

  PIRCOSMETICS

  2005.06-2007.09

  (2 years)

  (2 years 4 months) * As Store Manager & Key Holder for a boutique representing over 100 cosmetics, skincare, fragrance, accessories, and haircare brands, I oversaw all aspects of daily operations, from staffing and payroll to shipments and recruiting. * I managed inventory levels and invoicing while also building strong vendor relationships, including coordinating meetings with new partners to expand product offerings. * To grow the client base, I focused on personalized engagement strategies from targeted email campaigns and in-store events to makeup applications that fostered loyalty and repeat business. * Additionally, I conducted both brand and POS trainings, ensuring the team was well prepared to deliver exceptional service and meet sales goals.
• Account Coordinator Piaffe

  Henri Bendel

  2006.02-2007.01

  (a year)

Educational experience

• Berkeley College

  AAS Business Administration & Management, Fashion Marketing &management
• Forest Hills High School

Certificates