XIAOYU's Resume

XIAOYU

Asia-Pacific Sales Representative

Male

25 y/o

Sales representative

Live in Xiamen

Nationality China

Asia-Pacific Sales Representative
ICC Sydney International Centre - Fine Food Australia & No Vacancy Expo
2025.09-2025.10
(2 months)
• Represented APAC expansion team of Aushin Pty Ltd. at Sydney Fine Food Australia & Sydney No Vacancy Accommodation Expo. Leading frontline and provides on-site bilingual business liaison services to distributors and local customers, continuously identified potential buyers and distributors, and effectively exporting company's core technical specifications and public image. • Participated in multiple rounds of business negotiations between the sales team and clients. Negotiations covered tiered pricing strategies, MOQ, and wire transfer terms; including cross-border logistics, delivery cycles, and regional exclusive agreements. Skillfully employed various negotiation strategies to effectively guide clients to accept our channel cooperation framework, assisting the team in successfully converting orders totaling over AUD 300,000. • Leding clients’ relationship building and collecting contact information to add to the offline cold-call lead pool. During visits to current clients in Sydney, we provided business interpretation support for the team when communicating with local distributors about channel cooperation intentions and business opportunities, promptly recorded meeting minutes for back-end review, and successfully finalized sample delivery orders and cooperation intentions on the spot.
Marketing & Content Intern - Apple Services Internship
Apple AU
2024.08-2024.12
(5 months)
• Assisted the Apple Asia Pacific regional market operations team in using the Partner Analytics data platform to monitor regional user activity data for local categories. This included exporting over 8,000 user behavior logs daily and creating ROI and high- frequency interaction pivot tables in Excel for categorization. This also helped the team quantitatively analyze high-frequency pain points and feature requests, producing detailed weekly user behavior trend reports. • Coordinated the scheduling of over 20 sets of operational materials, including app push notifications and multilingual copy, during the peak operational period following the iPhone 16 launch. Ensured consistency across Apple Music channels, guaranteeing timely channel launches and smooth execution of peak events. Monitored new user activation conversion metrics and channel traffic anomalies, providing summaries to Mentor and creating visual reports such as playbooks and PowerPoint presentations. • Monitored the market dynamics of major streaming services in the Asia Pacific region, including TikTok, YouTube Shorts, and Spotify. Established a competitor dynamic database, meticulously recording the latest pricing strategy adjustments, membership benefit updates, and various holiday promotional activities. By simulating real user paths and comparing and analyzing competitors' subscription experience, we assist the operations team in completing the basic data integration work for the quarterly competitor analysis report.
Marketing & Content Intern
Xiaohongshu (RED)
2024.02-2024.06
(5 months)
• A comprehensive review of the overseas user funnel payment process. Analyzing user behavior data from payment and logistics information pages using tools like Google Analytics, three key UI/UX pain points in the payment process were accurately identified, and product solutions were proposed based on trends. Several platform improvements were proposed and implemented, resulting in a significant increase in monthly retention of overseas users after launch. • Managing multiple accounts with thousands of followers, executing over 50 localized marketing campaigns (holiday events,country-specific campaigns and category promotions), responsible for planning overseas campaigns, localizing landing page copy and materials. A/B testing was used to validate copy and placement effectiveness, materials and delivery strategies were adjusted based on data, resulting in an approximately 20% increase in CTR in target regions. • Developing overseas creator selection criteria, leading vertical communication, initial negotiations, and drafting bilingual contract templates. Performance-based cooperation terms and overseas blogger KPIs were designed, and a weekly monitoring table was established. ROI was optimized through tiered pilot programs. Monitor the content moderation systems of overseas short video platforms including IG Reels and YouTube Shorts and analyze the traffic sources of bloggers in different overseas regions and the content preferences of the platforms.
Client Interpretation & Business Support
Xiamen C&D Light Industry Co., Ltd.
2024.03-2024.04
(2 months)
Apr.15 2024 • Representing Footwear Division, liaised with over 40 medium-to-large-sized overseas distributors and primary agents from Europe and Southeast Asia, providing interpretation and customer reception. Working with the front-end sales team, independently led over 10 trade negotiations with clients, flexibly employing tiered pricing and pricing strategies to balance profit margins and minimum order quantities, resulting in preliminary purchase intentions exceeding 400,000 RMB on-site. • Led the overall pre-exhibition preparation, including English translation of product catalogs and development of booth layout plans. In conjunction with the company's CRM system, we conducted comprehensive background checks on competitors and potential clients, automatically categorized clients into A/B/C classes based on demand, and actively followed up on their needs. For OEM/ODM procurement requirements of large chain retailers, we worked with the sales team to coordinate sample delivery and communicate intended quotations. Based on client origins and demand trends, we developed market channel expansion suggestions, resulting in a significant increase in the first week's follow-up visit rate after the exhibition. • Participated in online meetings with Fortune 500 companies that collaborated with Jianfa to conduct special public relations and business development. Independently completed full-chain due diligence on target clients, successfully broke through two leading retailers that had long been monopolized by competitors, and invited them to visit our factory in person. This enabled advancing relationships from a single purchase to an annual strategic supplier.