Work experience

• Field Marketing Lead (EKIN)

  NIKE, INC.

  2025.04-Current

  (5 months)

  • Lead market strategy and relationship development across six key Nike accounts in Los Angeles, overseeing $66.8M in annual revenue and fueling 8% YoY growth through tailored activations, consumer insights, and collaborative account partnerships. • Owned the strategy and execution pipeline with creative and agency partners, guiding concept development and delivery to achieve brand and business objectives • Partner with cross-functional teams (sales, creative, agencies) to design campaigns that align with go-to-market priorities and drive measurable outcomes. • Provide real-time consumer and partner insights from LA’s trendsetting market to refine regional marketing strategies and maximize
• Coach

  ORANGETHEORY FITNESS

  2023.05-2025.06

  (2 years)

  • Contributed to 250+ founding membership sales ahead of studio opening, showcasing ability to drive pipeline and community engagement. • Facilitate classes of 10 - 45 members, strengthening client retention through coaching and relationship-building.
• Field Marketing Lead (EKIN)

  ROI.

  2022.07-2025.04

  (3 years)

  • Lead planning and execution of field marketing events from intimate community activations to large-scale experiences (10–4000+attendees), driving brand awareness, engagement, and consumer connection. • Orchestrated Nike activations at premier sporting and cultural events - including the U.S. Olympic Trials, Chicago Marathon, and LA Marathon - strengthening community connection and brand equity • Spearhead partnerships and cultivate relationships with major Bay Area sports franchises—including the Golden State Warriors and
• Purpose & FlyEase Intern

  Olympics

  2021.06-2021.08

  (3 months)

  • Designed a KPI framework to quantify ROI of Purpose-led campaigns (Be True, N7), creating a repeatable model still leveraged by cross-functional teams. • Translated consumer insights from Gen Z and LGBTQ+ communities into actionable recommendations, directly shaping product positioning and go-to-market strategies. • Collaborated with marketing and product insights teams to ensure campaigns resonated with diverse audiences and supported Nike’s
• Nike Collegiate Partnerships Producer

  //

  2019.06-2020.06

  (a year)

  • Partnered with Nike HQ and a cross-functional team of 5 to design and execute a campus-wide event series promoting inclusive, accessible movement to thousands of students. • Collaborated with university stakeholders (Office of Diversity & Inclusion, Rec Sports, Licensing) to align marketing initiatives across multiple departments and expand program reach.