Work experience

• Marketing Specialist

  Biomes NGS GmbH

  2024.12-Current

  (9 months)

  Campaign Management: Led digital campaigns from idea to execution, aligning with stakeholders & agencies to ensure successful campaign launch. KOL and Affiliate Marketing: Built and maintained KOL relations, launched social media KOL campaign. Events Coordination: Managed offline events at The Healing House in Hamburg with one day sale of 30K+euros. Email Marketing: Automated segmentation & workflows, achieving an average open rate of 50% and 3% CTR. Events Coordination: Coordinated. Performance Tracking & Optimization: Integrated Google Analytics, Shopify Analytics & Google Ads, monitoring KPIs on each platform, refining campaign strategies based on ROI- enhanced campaign revenue attribution by 15%.
• Investment Promotion Manager

  THITEC Innovation & Incubation GmbH

  2024.04-2024.11

  (8 months)

  Stakeholder Management: Built and maintained partnerships with DIHK, Invest China, and other key players in Germany-China business ecosystem to secure sponsorships and expand event reach. Events Coordination: Co-organised a city branding event in Hamburg with 250+ industry leaders and governmental officials, boosting brand visibility & strategic partnerships.
• Global Branding & Communications-Working Student

  Schindler Group AG

  2023.05-2023.12

  (8 months)

  Co-hosted MarTech webinars worldwide with marketing departments in each country subsidiary for upskilling in digital marketing tools – achieved 90% engagement rate.
• Marketing-Working Student

  Oculid (now acquired by Tobii)

  2022.02-2022.08

  (7 months)

  Social Media Strategy: Managed LinkedIn & Instagram, conducted user profile research, and refined content strategy, increasing engagement rate by 120%. SEO & Content Optimization: Developed SEO-driven content, improving organic reach and visibility – ranked top 5 on Google search by applying long-tail keyword strategy. Content Creation: Developed branded social media content using Canva, enhancing audience engagement and visual consistency.

Educational experience

• Humboldt University of Berlin

  Master of Arts in British Studies

  2020.11-2024.01

  (3 years)
• Zhejiang Sci-tech University

  Bachelor of Arts in English Language and Literature

  2016.09-2020.06

  (4 years)

Languages