Key Achievements:1) Successful Brand Launch in Mid/Value segment with a unique Value offer2) Successful Brand Morph in Mid/Value segment 3) Successful Roll-out of Product/Packaging upgrade in Mid/Value segmentJob Description:- Timely executed marketing initiatives within allocated budgets, in line with long-term business objectives.- Critically analyzed shipment data and primary and secondary sales data to establish brand objectives and ensure the effectiveness of ongoing marketing programs.- Analyzed retail trends and consumer behavior by monitoring monthly and quarterly conducted research studies to better plan and implement the brand strategies.- Identified and developed business building ideas such Consumer Engagement activities and interactive POSM with advertising agencies to execute brand plans.- Critically evaluated the on-going projects on periodic bases and ensured adherence to the approved plans, followed-up and prepared standard reports on all relevant brand related activities. Performed regular market visits for on-ground assessment of the above.- Initiated and managed administrative tasks such as SAP process management (PR, PO) and other business applications.- Coordinated with creative/advertising agency for development of all brand promotion/communication materials to execute marketing activities. Coordinated with internal organizational functions including Operations, Supply Chain and Consumer Insights to develop and implement new product and marketing initiatives along with external suppliers / vendors for printing and production of marketing collateral.

Job Description:-Successfully executed brand launches for PMI brands by proposing, developing and deploying unique consumer engagement (CE) / targeted marketing activities and impactful toolboxes based on brand objectives at General Trade.-Revamped agency reporting processes for efficient and effective execution of CE Programs and events on field in General Trade. Audited CE records and the agency processes to ensure compliance with PMI quality standards -Demonstrated budget management skills by monitoring costs for the development of CE materials for Events & CE Programs. Ensured their alignment with the Overall Budget. -Slashed marketing expenditure by deploying automated reporting system (CIS) in PMI for effective budget and human resource utilization related to targeted marketing initiatives.-Analyzed market data from CIS and presented actionable insights to Senior Management for effective post-launch decision making.-Gained exposure to SAP for raising departmental Purchase Requests (PRs) and performing Goods Receipt Notes (GRNs) upon delivery of services/materials.-Diligently coordinated with Procurement for shortlisting best available vendors for Consumer Engagement requirements. Prepared clear and concise briefs for vendors to understand business requirements and scheduled their delivery timelines.-Planned and coordinated CE material flows nationally for deploying CE Brand Programs upon agreed timelines. Streamlined logistics and inventory management of CE materials at Regional Towns to ensure smooth execution pan Pakistan.-Participated in Compliance & Legal training sessions to ensure compliance of CE activities with Tobacco Advertising Laws, Internal Code of Conduct and the local legislation-Proposed and deployed optimum Sales Promoter resources based on POS selection metrics and peak times in line with brand objectives and commercial planning -Trained Agency personnel on brand communication objectives for every campaign.

-Outlined potential (*L.A.M.P.) Partner profiles in the HoReCa Sector of Karachi and closed business deals-Established and maintained Business Relationships with HoReCa (*L.A.M.P) Partners -Oversaw Execution Agency for the Execution of all BTL activities of all brands of PMPKL in Karachi. Gathered and reported market intelligence -Coordinated CE material flows within the region and agency warehouses. Planned the logistics and inventory management for CE materials for the on-going CE Programs-Supported Sales team in planning inventory levels for meeting demand. Formulated strategies for regional brand launches.-Proposed development of new Sales touch points for PMI brands -Developed and presented ideas to further the Brand’s outreach to consumers *L.A.M.P: Legal Age Meeting Point

-Analyzed consumer buying patterns and accurately predicted future trends. Proactively managed stock levels for meeting demand and strictly avoided inventory pile-ups-Determined profitability and optimum working margin levels to sustain the profitability of the category -Maintained Just-in-time inventory system with 70% of vendors to minimize inventory carrying costs -Regularly reviewed key performance indicators (sales and discount levels) and reacted proactively to changes in demand and logistics.-Scheduled timely contract reviews with the Suppliers to ensure sustainable business partnership. Actively profiled new suppliers and negotiated terms of contract with them so that contingencies were always in the pipeline.-Compiled reports and forecasted sales for every quarter. Presented new ranges to senior retail managers for approval-Re-adjusted offerings of the footwear category in line with the feedback from customers