Leadership in the development and execution of Large Surface Cleaners Studio brand strategy and innovation plan across LATAM-Proven track record of surpassing targets and continuously driving innovation-Fast implementation of commercial innovation resulting in Record value SOM achieved three times in one year for total LATAM.

Responsible for the development and execution of marketing plans to achieve consumer´s sky rocket category consumption increase:• Record value SOM achieved in two consecutives years• Leadership in the development and execution of Total Brand Communication for Argentina and Chile achieving record share and increasing Brand Health metrics

Accountable for the follow up of cost saving projects. Support Uruguay team to define long term business strategy and seek approval.• Definition and implementation of Selton’s new brand fundamentals by increasing sales in +10%

Responsible for the development, implementation, and measurement of the new marketing strategy for the brand. Leadership and follow up on innovation projects in order to expand the brand into other segments.• Time Record new product launch in order to provide consumers different instant options to protect themselves from SARS CoV-2: Pervinox alcohol in spray and Pervinox Wipes.• Team leader to assure supply during Pandemic break of Pervicol Hand Sanitizer

Responsible for the development, implementation, and measurement of marketing plans for local and regional brands. Leadership and follow up on innovation projects in order to expand category consumption.• Participated in the team that designed, led, and implemented, in record time, Trenet Brand new positioning (strategy, packaging, and communication), achieving excellent results: +2.4 share points and +25% sales increment.• Performed a detailed analysis by product/client/competition/company in order to detect opportunities and best practices. An 8.4% sales increase was achieved.

Regional new product launches leadership, implementation, and measurement. Cost reduction projects. Research and examination of innovation opportunities for the brand by country. Brand consultant providing support in local projects. • Analyzed product attributes, and with its result, led a product formula productivity project, which resulted in a strong cost reduction that produced a marginal improvement of USD 3MM per year. • Team member of the regional team that developed and implemented the Christmas digital campaign, positioning the content hero as one of the 10 most watched videos in Argentina in December 2016. • Innovation team member that developed a set of new limited editions fragrances for 2017. • BTL effort unification in the region with the purpose of having one consumer experience for all the countries.

Led, implemented, and measured the success of the brand marketing plan. Led the launch of new products and the follow up on innovation projects in order to keep current customers and gain new ones. • Member of the team that developed and implemented the Beldent Mash Up 2 launch campaign in record time, achieving the result of being the content hero and the most watched video in Argentina in March 2016.

Leader in the development of strategic Sales, Trade Marketing, and Marketing plans to achieve sales objectives.

Design and product exhibition management at point of sale. Strategic value-added analysis leadership to develop sales and marketing plans to achieve sales targets. Communication nexus between Marketing and Sales. Responsible for USD 5MM budget.• Executed Tang promotion with great results, pushing brand volume in a declining powder beverage market. Boosted sales by 10% during promotion period.• Member of the team that surpassed the 2014 Revenue Budget by USD 3.8MM.

Development, implementation, and measurement of the success of the marketing plan and sales performance. Market indicators and trends analysis in order to adjust strategy and adapt marketing techniques on an ongoing basis. • Led a formula optimization project with no impact on consumer perception with the aim of improving the brand profitability.

Led the development, creation, and launch of new products. Liaised with Manufacturing, R&D, Trade Marketing, Commercial Planning, and other departments. Communicated daily with design, advertising, and promotion agencies. • Team leader of the Royal packaging revamp project, driving USD 1MM in annual savings, resulting in +6pp in gross margins.

Value-added analysis to support the marketing team decisions on the current portfolio and development of new products. Coordination and preparation of the different budgets for the category.

Analysis and presentation of capital investment recommendations for improvements in the manufacturing plants to facilitate decision-making to the board. Responsible for USD 14MM budget.