(1 year 9 months) Leading enterprise client strategy and campaign execution for one of Vietnam’s top native advertising platforms (30M+ users across browser andapp). • Manage monthly revenue in advertising budgets across key verticals: FMCG, Fintech, Retail, edutech • Closed strategic accounts, key Clients. • Led 360° campaigns with full-funnel KPIs (CPC, CPM, CPA e), resulting in uplift in conversion rates • Negotiated multi-channel media contracts, increasing avg. order value • Oversaw cross-functional collaboration between sales, experience customer and creative team

1. Grow the company’s Monthly Recurring Revenue (MRR) Generate new leads through outbound / outreach initiatives; Convert inbound leads to new customers; Develop strong customers relationships to increase retention and reduce churn through customer success initiatives; 2. Develop our presence in Vietnam and SEA Promote and advocate the company's services during mobile marketing trade fairs (virtual and in-person); Develop marketing and business partnerships with companies from the mobile marketing ecosystem; Organize and host ASO events such as webinars, and meetups to promote Mobistroke Services (virtual and in-person); Mobistroke is the leading data-driven media-buying company for marketers. Integrating our in-house innovative technology and state-of-the-art partner platforms, we provide solutions to make ads more relevant, driving consumers to engage. We specialize in improving user acquisition, Retargeting existing users to improve engagement, and increasing App installs such as: + Finance - Banking - E-wallets: CPI, CPR, CPA (eKYC, Transaction), ... + Game - Entertainment - Gadgets: CPI, CPL, Review & Rating, ... + Retail, E-commerce: CPI, CPS, CPT, CPA, CPS ... Some of my key clients: Lazada, Lalamove, Kredivo, Grab...

(2 years 3 months) India Bidroid is a digital performance marketing consultancy specializing in end-to- end user acquisition, retargeting, and campaign optimization across mobile platforms. At Bidroid, I was responsible for driving sales growth and managing client partnerships across SEA. I delivered performance campaigns tailored to client goals while developing scalable marketing strategies. ✅ Key Contributions: + Managed a growing portfolio of clients in fintech, gaming, and e-commerce sectors, including Lazada, Amanotes, MCredit, VNG, IMBA, Tiki + Led customized consultative sales engagements, aligning digital solutions with client KPIs (e.g., CPI, CPA, ROAS) + Grew revenue by X% (insert specific % if available) through pipeline development and opportunity conversion + Represented Bidroid in industry briefings and positioned the firm as a strategic partner for growth marketing + Collaborated cross-functionally with operations and product teams to ensure smooth execution and measurable outcomes * Delivered integrated solutions across multiple campaign types: + User Acquisition (CPI, CPR) + Retargeting & Engagement +Vertical-Specific Goals (transactions, app reviews, registrations)

(2 years 2 months) eTrust SAS specializes in electronic warranty technology and digital marketing solutions for the FMCG, electronics, and retail sectors across Vietnam. As Head of Business Development, I was responsible for driving the commercial strategy of two core product lines — electronic warranty platforms and digital performance marketing solutions — while building a scalable business pipeline across key verticals. ✅ Key Contributions: + Led end-to-end sales cycle: from lead qualification and consultative selling to proposal development, contract negotiation, and closing + Developed strong client relationships by providing tailored digital solutions that addressed both marketing and operational pain points + Delivered $3M+ in revenue from major FMCG clients including Heineken, Sabeco, Pepsico, Fujifilm, Tan Hiep Phat + Surpassed annual revenue targets by 12%, contributing to overall business growth and client portfolio expansion + Designed and pitched customized digital marketing campaigns leveraging performance-based models (CPL, CPA, SMS promotions, QR redemption) + Led internal collaboration with technical, marketing, and finance teams to align solutions with client requirements and ensure smooth delivery Represented the company in market research, customer insight presentations, and industry case studies that supported brand positioning and future growth

(3 years 2 months) - Research authentic market via SMS stamps - Consult the SMS application solution for automatic electronic warranty - Product traceability solution via QR code or Blockchain - Providing solutions for creating marketing campaigns, stimulating market demand through eTrust - Consult the overall system combining anti-counterfeiting and marketing, increase sales, manage product distribution status and automatically collect user data for industries: cosmetic, paint, lubricant , fertilizers, agriculture, consumer goods, electronics ... - Advice on solutions of applying eSIM to enterprises for internal communication, order verification, automatic answering, notifications, automatic alerts according to scenarios. Some of my key Clients: Lien A, Vilube Motul, Hoa Thien Phu, Holcim, VNG, Map Percific.