• Planned & executed weekly community & social strategies that kept users informed about the updates on the mobile games, Alchemy Stars and Goddess of Victory: NIKKE.• Facilitated clients' requirements & executed various marketing proposals catering to the community of Alchemy Stars and Goddess of Victory: NIKKE.• Extracted player data from the community, translating them into insights for both internal & external stakeholders for more efficient communication & timelier executions of player engagement projects.• Consolidated weekly reports that provided insights for clients regarding their marketing executions, providing alternatives for more accurate data-driven decisions on live operational campaigns/events.• Incorporated user feedback and sentiment analysis into community strategies, leading to an increase in user satisfaction and a decrease in negative feedback within the first quarter of the launch of a mobile game.

• Co-developed strategies & operational plans regarding gaming content for the organization on global level, which extends onto various regional scale based on location requirements.• Developed & executed operational process that streamlined procedures of on-boarding partner/developer projects, enabling online events, campaigns & activation to be executed timelier.• Liaised with various eSports, gaming brands & publishers/developers, providing insights & assistance to partners regarding the platform usage & on-boarding procedures.• Co-led creation of Gaming Creator Program & #GamingOnTikTok hashtag, managing over 5,000+ gaming creators with local operators in Latin America region during initial launch, providing tools & educational materials to assist them on enhancing gaming content creations & on-boarding.• Worked closely with creators by proposing & executing gaming content related activities/events through tutorials, webinars & converting it into a long-term hashtag campaign that is still ongoing.• Streamlined community operations, resulting in an increase in efficiency by serving as the main POC for all procedures leading to program launch.• Co-developed BI dashboard with data engineers on back-end technical guidance & specific data related to sports, gaming & esports, this mentioned visual analytic tool is currently operational throughout the entire organization & used regularly for setting KPI within the department.• Kick-started & led creation of communication platform, housing more than 10,000 TikTok gaming creators, forming a global community of the brand under the #GamingOnTiktok & #wondergamer hashtag.

• Developed content operational strategy for partners, on-boarding them to Razer's ecosystem and providing them additional software platform for marketing their products & services, achieving both parties KPI on new users acquisition.• Liaised with partnership team regarding joint collaboration, supporting integrations and marketing efforts, driving user growth and recognition for both entities.• Planned & executed campaigns regarding hardware & game launches, ensuring weekly engaged users & user retention on app.• Managed software optimization processes of Cortex Mobile/PC and participated with software engineers on technical frameworks added to the applications, keeping up with the trends of industry.• Provided performance insights through data meshing & supporting all level management with the knowledge, using it to be set as BU goals.• Research on new & past gaming trends with insights, providing content strategy to various teams & using it for live operations. • Led reformation of the big data team within organization, providing assistance & technical guidance on gaming data, integrated into additional data that resulted in a dashboard constructed & currently in usage throughout the entire organization.• Monitor & tracked development of Cortex PC/Mobile & review of the products through data analytical tools, aligning product optimization and KPI with the organization.• Led communications between Software team & Global Marketing team on various campaign activation that highlighted new software features & updates on major company events such as RazerCon and RazerStore Live.• Collaborated closely with Goama, on the production of a Sneki Snek Adventure, to promote the hyper casual feature on Razer Cortex Mobile.• Moderated community on Discord during major event activation, providing live support for the social team in terms of software products and services.

• Liaised with business development team on acquiring gaming publishers onboard mobile software with their products.• Planned and executed weekly campaigns, ensuring weekly engaged users on app and converting users to consumers, achieving quarterly KPI of total users..• Managed Cortex PC/Mobile's content workflow with internal & external stakeholders to ensure operations within application stays updated with ongoing trends.• Collaborated with marketing team, PR team and hardware team that worked on #RazerForLife campaign during the COVID-19 outbreak, managing the marketing operations through Razer Cortex PC/Mobile.• Using data generated from analytic tools, proposed a revamp of the software website and worked with various UI/UX designers, producing an overhaul of the website that garnered 5% of the web traffic.

• Managed the development of the platform through sales of digital PC games, extending the vertical of the Razer Software BU as part of the departmental strategy.• Led strategy and alignment of hardware and marketing team on execution of campaigns that benefit organization in sales and user retention.• Planned and executed weekly sales campaigns aligning with the promotional video game period for users converting them to consumers.• Consolidating daily trends and provided analytics through data meshing to gain insights for managements, converting it into strategic business direction .

• Assisted in game testing for PC software for optimization and performance tuning.• Ensuring tested game is able to run smoothly with the program.• Kick-started content acquisition plan for suggesting strategic partnerships with game publishers, on-boarding their products for exclusivity that helps the department on revenue goal.

• Assisted accounts team to manage several company projects.• Assisted server administrator in technical management of clients' hosting matters.• Documented information on server migration and technical knowledge for easier hand/takeover.

• Provided IT support to student & staffs within the institution.