- Manage all consumer advertising campaigns from inception, to execution to closeout - Execute all components of the project workflow including writing creative briefs, media briefs, scheduling kick-off calls and managing entire project timeline- Coordinate campaign elements with external production and media agencies to ensure campaign needs are met, delivered on time and inline with 360 marketing initiatives- Collaborate cross functionally with internal teams to streamline communication and meet campaign deadlines (sales, channel marketing, product management, etc.) - Increase brand awareness, foster engagement and encourage consideration through linear TV, OTT, OLV, digital programmatic, radio/podcasting, social media, etc.- Manage production shoots and sets for videos, commercials and still photography to ensure approved concept is delivered. Experience with celebrities on production sets. - Manage all pre-production elements, script development and post production assets - Facilitate all post-mortem campaign reports and present KPIs/measurements of campaign performance- Oversee marcom budget (entire business upwards of $40MM), and ensure all campaigns are invoiced according to forecasted budgetsAccomplishments: - Managed and executed 12 campaigns/projects including creative development and media strategy/planning within first 9 months of employment- Created process improvement in trafficking assets - cutting time and costs for the team in half- Launched first campaign with conversion objective, delivering 60% of total impressions within the first month, doubling clicks to retailer sites, building relationships with key sports influencers, coordinating media selection and programming and creating an analytics framework- Saved business over $100k in SAG and talent fees over 6 month period. - Managed first ever partnership with Nintendo with a 53.6% conversion rate and 212,000 visits to site over 2 months

- Manage annual strategic downstream marketing calendar and all projects to support each initiative (SEO/SEM, PR, Social media, events, email marketing, etc.)- Manage weekly commercial review board meetings and present all creative development to relevant stakeholders to ensure all project needs are met - Manage external production and media agency to produce 10+ projects a month including blogs, videos, paid social media ads, etc.- Manage and facilitate all video/product shoots helping to secure cast, location, scripting, etc. Film 2 videos per month.- Direct liaison and trusted advisor between internal stakeholders to drive campaigns to completion (sales, research, engineering, R&D, quality assurance, etc.)- Direct contact/project manager for all sales reps and retail partners- Work with retailer partners to create content for flyers, website advertisements, promotions, etc. and ensure projects move through workflow accordingly- Work directly with in-house graphic designer to create all collateral: print and digital - Manage and maintain website and SEO - tracking unique visits, bounce rate, conversion rate, etc.- Create content for all email campaigns, prepare email schedule and send out via Click Dimensions- Plan and execute all tradeshows and eventsAccomplishments:- Helped launch on-brand marketing campaigns garnering #1 share in the market- Helped lead development of strategic marketing plan - Responsible for all campaign elements and success of 6 critical product launches - Led social media success, gaining followers and increasing conversion- Helped launch and manage first ever social media influencer program- Managed and launched brand new product catalog- Increased website visitors 20.2% from previous year- Increased website conversion rate to 38%- Successfully managed email campaigns with over 400k, opens, 23k clicks and over 7k website visits- Successfully planned and executed AHR Expo tradeshow with over 30k attendees

- Project manager for all brand awareness and lead generation campaigns- Design and manage annual marketing calendar and all marketing initiatives including guest promotions and national events- Direct supervisor for marketing intern over duration of 6 months- Creative master for marketing materials, creative development, email campaigns and in-house recruitment events- Direct contact for production/media agency to ensure all campaign objectives are met and delivered on time- Report and present all campaign metrics/KPIs to senior management including directors and owners of the school- Manage all social platforms: preplanning social content, reviewing analytics, building organic followers, driving traffic to website, and gaining leads- Responsible for all digital marketing channels including paid Google ads and paid social media ads including YouTube strategy- Manage all website development - helping to provide creative input to lower bounce rate, increase clicks and making all necessary changes via WordPress- Manage marcom budget, allocating budget accordingly to meet company needs and increasing online presence to stay competitiveAccomplishments:- Part of management team which broke history record in 2019: #1 school in the nation with highest revenue and students enrolled. Because of this accomplishment, spoke at Summit on a panel where other school directors and owners could ask how to duplicate success- Promoted to Marketing Leader of Paul Mitchell the School Rhode Island in July 2020 and managed all marcom campaigns for two schools- Grew social media following 60% in one year- Grew impressions and accounts reached by 32% in one year- Grew lead generation 72% in 3 months

- Partner with sponsors of each product to execute and plan all marketing campaigns- Own and manage downstream marcom calendar including all product launches and PR activities- Work closely with legal department, SEC and FINRA to ensure all marcom campaigns are compliant- Content writer for all campaigns for various products on the platform (REITS, LLCs, BDCs)- Partner with in-house graphic designer to create all creative deliverables and route through workflow for approvals- Manage companys CRM system to run and present campaign post-mortem reports- Manage and facilitate webinars for each product (500+ people)- Internal contact for cross functional teams to create systems and strategies that better serve our clients (sales, research, product management, etc)Accomplishments: - Created and wrote a client-use sales idea from inception to launch - Created industrys first ever Facebook page

- Reported to Sr. Director of Marketing - Managed Sr. Directors marketing calendar and assisted with creation of PowerPoints - Booth representative at CES 2016- Completed event summaries and forecasted budgets for various trade shows, including presentations to management - Official scribe for weekly marketing meetings: Distributed weekly meeting minutes to ensure team members were informed of company updates- Certified Blogger: Wrote, edited, and posted company blogs to showcase product features and highlight attendance at trade shows- Reviewed and improved website content to enhance brand image and recognition- Edited marketing collateral: User/training guides, Product brochures/leaflets, Sales kits, One page flyers and handouts- Conducted market research and SWOT analyses to highlight how company can achieve and maintain competitive advantage- Assisted Senior Director with various advertising campaigns: sourced billboard vendors and costs state-wide, contacted technology-focused magazine vendors for product ad placements- Created social media taglines for use in paid advertisements to build brand awareness

- Drove overall marketing strategy- Certified Blogger: Wrote and edited blogs- Helped maintain social media accounts and content (Facebook, Twitter)- Added text overlays to graphics- Conducted competitive analysis- Drafted case studies- Reviewed website for improvements