▸ Developed brand strategy for Nivea & Liposan product categories. ▸ Promoted brand growth, market awareness and expansions. ▸ Worked closely with digital, PR and media agencies to roll out and localize international communication campaigns.▸Run customized Social, PR & Media activations in collaboration with local agencies & media houses.▸ Held full P&L accountability and managed campaign & category budgets.

▸ Developed brand strategy for three Nivea product categories. ▸ Orchestrated and activated Super League sponsorship plans and managed the entire process. ▸ Worked closely with digital, PR and media agencies for campaign rollouts.▸ Held full P&L accountability and managed campaign budgets.▸ Conceptualised various award-winning advertising campaigns.

▸ Contributed to the development of the annual marketing plans.▸ Collaborated with the digital marketing agency to activate marketing plans.▸ Conceptualised, designed and created the award-winning The Positive App as well as the ‘Positive Energy Day’ annual events in close collaboration with the advertising agency.▸ Interacted with high-level advertising and marketing executives, media/radio and TV station owners to implement communication and marketing campaigns.▸ Reviewed market competition reports, P&L, compiled and tracked KPIs.

▸ Utilised consumer insight feedback to guide trade marketing campaigns and implement trade marketing tactics.▸ Worked closely with multidisciplinary interdepartmental teams to coordinate marketing campaign rollouts.▸ Supported the management of Key Accounts contributing to the creation of tailor-made activities/ trade strategies for the retail network.▸ Applied innovative approach for POP materials with full responsibility of impressive displays for both the fragmented market and modern trade.▸ Developed budget reports, prepared monthly campaign performance reviews.

▸ Accountable for transactions, revenue and volume development.▸ Took ownership of commercial decisions.▸ Liaised with key customers and stakeholders, negotiated win-win agreements.