Work experience

• Public Relations Manager

  Evoc Communications Consulting

  2023.01-2024.09

  (2 years)

  Designed and implemented 360° communication and business development strategies aligned with organisational goals. Led client growth initiatives, contributing to a 20% increase in client acquisition through effective storytelling and campaign planning. Led end-to-end multi-team operations, from hiring and resource planning to organisational change and transformations, delivering seamless execution and measurable performance gains. Strengthened stakeholder engagement, resulting in 40% increased media visibility for top-tier clients.
• Assistant Manager

  Evoc Communications Consulting

  2019.08-2021.09

  (2 years)

  Headed regional operations and led cross-functional teams in executing B2B and SaaS-focused PR strategies. Developed market positioning plans and media outreach strategies for emerging startups and SMEs. Drove business growth by identifying opportunities for expansion and upselling services to existing clients. Key clients: Trimble, SFLC.in , Toiing, HelloVerify, Women in Tech.
• Corporate Communications Executive

  Raymond Limited

  2018.09-2019.08

  (a year)

  Spearheaded internal communications initiatives, collaborating with multiple business units. Coordinated with external PR agencies to ensure brand alignment in public-facing content. Produced high-quality editorial content for both internal publications and media use.
• Consultant

  Evoc Communications Consulting

  2017.07-2018.08

  (a year)

  Managed media relationships, securing high impact earned media placements for key accounts. Developed corporate announcements and media briefs to align with strategic initiatives. Enhanced brand visibility and reputation through targeted media outreach, resulting in a 30% increase in media coverage.
• Intern

  Doordarshan Kendra

  2016.04-2016.06

  (3 months)

  Covered major legal stories, including high-profile hearings and court cases. Supported newsroom operations and contributed to reporting efforts. KEY ACHIEVEMENTS Business Development success Played a critical role in securing 5+ new client accounts by identifying untapped market segments and refining service offerings. Leadership Successfully led and mentored regional teams, driving a culture of ownership and innovation. Multichannel Campaign Success Boosted social media engagement by 20% via tailored content strategies aligned with evolving market trends. Event & Media Coordination Orchestrated high-stakes media events and campaigns that increased brand exposure.

Educational experience

• Paris School of Business

  Master of Business Administration

  2024.10-Current

  (a year)

  Based in Paris, currently pursuing my MBA Skills: Analytical Skills · Project Management · Written Communication · Campaign Effectiveness · Accounting Balances · Marketing · Community Outreach · Copywriting · Event Management · Critical Thinking · Employee Relations · Strategic Marketing · Communication · Marketing Operations · Attention to Detail · Tableau · Strategic Thinking · Marketing Campaigns · Strategy · Digital Strategy
• Vrije Universiteit Amsterdam

  Master of Arts, Global History and international studies

  2021.09-2022.11

  (a year)

  Grade: 7.5 Amsterdam, one year master in history and Global studies, Key Skills: Research, Archival Research, International Studies Key Skills: Research, Archival Research, International Studies Skills: Analytical Skills · Copywriting · Critical Thinking · Attention to Detail · Strategic Thinking
• Tata Institute of Social Sciences

  Postgraduate, Media and Cultural studies

  2015.06-2017.04

  (2 years)

  Grade: 7.9 CGPA Grade: 7.9 CGPA Activities and societies: School Secretary, SMCSActivities and societies: School Secretary, SMCS keys skills: Research, Cultural Studies, documentary-filmmaking, video editing, production. I have co-directed two documentaries, a PSA, as well as a music video in the duration of the two years as a part of the college curriculum. As a part of the course, I published a thesis titled, "Questioning Cages: A study of the production of Gendered Spaces in Higher Education Institutes." It looks at the subtle and complex ways in which gendered discrimination works as a result of discriminatory administrative policies. The research draws attention to the daily negotiation of women with these rules and their participation in the public discourse through enacting agency and reiterating claims to citizenship. Skills: Analytical Skills · Written Communication · After Effects · Corporate Communications · SEO Copywriting · Adobe Photoshop · Copywriting · Event Management
• Lady Shri Ram College For Women

  Graduate (Hons.) in English Literature

  2012.07-2015.05

  (3 years)

  Grade: 69%Grade: 69% Activities and societies: Published Paper- "Gothic and the Modern Vampire"​ in Jabberwock'15, LSR English Department Annual Publication. Performed in One Billion Rising 2014Street theatre, Dramatic Society

Languages