International Conglomerate AUM 100M Wholesale of FMCG and Luxury Designer Branded Goods Trading (Cosmetics, Skincare, Perfume, Leather Goods, FountainPen, Watches) under LVMH, Richemont, Kering etc: Brands: Chanel, Lancome, Prada, Christian Dior, Rolex, Piaget, Blancpain, Bvlgari, Cartier, Omega, Longines, Gucci, Montblanc, Hermes, Swarovski, Tiffany & Co., Marc Jacobs, Davidoff, Jo Malone, Leneige, Clinique, Shu Uemura, CK, Burberry, Jo Malone, Tiffiny & Co., YSL, Cartier, La Mer, Moschino etc. - Developed Customer Database Development, Direct Marketing, CRM analysis, Loyalty Marketing. - Explored and managed business development, including business planning, market development & operation. - Integrated resources to cooperate with key clients, different channel and partners and small merchants. - Developed business strategies, and decomposed goals for all segment market teammates to achieve final goals. - Developed and implemented promotional campaigns and prospecting events to raise the profile of the firm. - Provided insight and analysis on data & market insights to identify opportunities and optimize performance. - Worked closely with a digital marketing agency and internal teams on various digital projects and campaigns, including video production, blogs, LinkedIn, Instagram, KOL outreach, and website & AR development. - Organized and oversaw planning, budget management, execution, and logistics for events. - Managed corporate communication channels, including the corporate website and email marketing. - Utilized social media platforms and corporate souvenirs, liaised with agencies and production houses. - Developed business strategies to expand market share and secure new sales opportunities. - Assisted in the creation of both online and offline marketing materials, from conception and content creation - Arranged and participated in marketing events to identify and generate leads, followed up to close new business, and developed sales and marketing materials to support sales activities. - Utilized digital marketing to drive the entire process from idea generation through execution and evaluation. - Served as the guardian of clients' social media pages, overseeing content strategy, content calendar, community management, ad placement and optimization, and prepared sales forecasts and proposals. - Prepared editorial content, such as announcements, speeches, presentations, and the monthly e-newsletter. - Person in charge of all the Content Writing at the Corporate Website: Please Click Here

Promoted company’s cross-border solution to clients/channel partners and monitored effectiveness of CRM targeting strategies, analysis of campaign result by segments, partnered with online platforms i.e. HKTV mall - Was responsible for planning and executing product development and marketing campaigns (ATL/BTL). - Analyzed customer data to uncover trends, gather insights, and perform customer segmentation; crafted customer journeys aimed at repeated purchases and upselling opportunities to boost brand loyalty. - Produced CRM monthly reports, tracked CRM KPIs, reinforced loyalty efforts, and aimed to grow revenue. - Compiled Market Intelligence reports on industry and competitor activities to generate actionable insights for campaign concepts and promotional tactics. Monitored campaign performance, compiled data, and created post-campaign reports to offer insights on customer patterns and ROI evaluations for internal stakeholders. - Set up customer journeys using marketing automation tools. Supported marketing programs autonomously, ensuring follow-ups with agencies for precise deliverables. Oversaw budget planning, enhancing key performance metrics such as cost per metrics and ROI across a multi-brand framework. Contract Job

NYSE:NOAH; 06686.HK , HK, Private Wealth Management - Built a comprehensive digital ecosystem and mapped end-to-end customer journeys from awareness to conversions across all digital touchpoints, including social media channels, digital partnerships, and owned channels. Assisted in developing and executing marketing strategies and campaigns. - Prepared marketing materials, such as brochures, presentations, and digital content. - Conducted market research and analysis to identify trends and opportunities. - Led and digitized integrated marketing campaigns from planning to analysis, supporting monthly/seasonal themes, new brand & product launches, and product re-pushes to drive company sales. - Formulated and led year-round brand digital media strategy planning and omni-channel development with a clear roadmap to elevate the wellness brand experience and continuously drive traffic.

Private Wealth Management, China International Team Client Advisor, High and Ultra High Net Worth Clients - Collaborated with internal teams and third-party agencies to create effective campaigns, optimize user experience, and produce high-quality content. Managed marketing campaigns, ensuring they stayed within budget and on schedule to achieve target metrics/KPIs. Drove user engagement and loyalty through membership clubs and various retention campaigns. Led generation and buyer community development projects through digital advertising, SEO, eDM, KOL partnerships, social media, eBooks, seminars. - Optimized marketing websites, apps, and other channels to promote campaigns effectively. - Utilized strong analytical skills to evaluate customer touchpoints across multiple channels and key conversion points, optimizing buyer funnels based on needs and value. Adopted multi-channel marketing strategies to promote brand value, engage audiences, and highlight product/industry differentiators.

Private Wealth Management, Greater China Team , High Net Worth Clients - Planned and organized all marketing activities, CRM campaigns, workshops, and events to enhance member engagement and loyalty. Managed CRM system and membership database. Created promotional messages and materials to ensure effective communication with members via in-store POP, eDM, social media platforms, SMS, APP. Assisted in maintaining and updating the website and mobile app. - Provided support for daily operations, including VIP points, gift redemption, and responding to enquiries from branches and members. Assisted in managing the Group’s loyalty programme. - Led the development, implementation, and management of the Customer Data Platform (CDP) and Marketing Automation Platform to optimize customer engagement and drive business performance. - Worked with cross-functional teams and external stakeholders to develop effective customer experiences based on data strategies, designed customer segments, built automated journeys, and created loyalty plans that enhanced customer experience and contributed to overall business performance. - Analyzed customer, website, social media, e-commerce, and advertising performance data to provide actionable insights; developed and maintained dashboards for effective data visualization and reporting. - Oversaw the planning and execution of digital performance campaigns, including SEM, paid social, programmatic display, and video placements to maximize reach and conversion, driving marketing efficiency. Provided ongoing recommendations for platform and campaign optimization, enhancing marketing efficiency and ensuring continuous improvement throughout the marketing funnel.

t, International Auction House Modern & Contemporary Art, Chinese Ceramics & Works of Art, Chinese Classical & Modern Paintings, Handbags & Accessories, Jewellery, Diamond, Impressionist & Modern Art, Post-War & Contemporary Art, Watches & Wristwatches - Stipulated post-sale reports, presentation and analysis for Specialists, Business Development Director. - Supported Director on Top Buyer’s & Collector’s List and managed Profiles in CRM system – Siebel. - Compiled guest lists and worked with special events team to ensure invitations are sent in timely manner. - Produced background reports for new client targeting from Greater China & ASEAN countries rich lists. - Conducted post-sales analysis on Art, Jewelry, Chinese Ceramics, Watches, Wine & drove action points. Extended and cultivated existing customer base and conducted market research and analysis to updated. - Inspired cross-functional teams to achieve excellence in data-driven digital marketing strategies. - Provided brand governance advice and guidance to teams and stakeholders across the organization. - Managed the Hong Kong Office showroom strategy and display with up to date & key customer references. - Developed and implemented strategic digital advertising campaigns across various platforms, including social media, search engines, programmatic display, and third-party media. Supported and executed UX/UI. Fast Track Graduate Elite Rotation Program