Carrying the luxury brand- CROSS and SHEAFFER for fine writing instruments. Functionally report to Senior Global Marketing Director Fully responsible for all-rounded marketing activities in APEC & China. Develop and monitor budgets for projects, monitor costs, and provide status reports on a regular basis. Manage digital marketing campaigns and execute action plans to achieve business targets. Help improve annual Digital Marketing and Ecommerce planning, strategy and target setting processes across Digital Marketing and Ecommerce. Putting SKUs on popular e-marketplace – E.g. Zalora & HKTVmall. Provides strategic plan to build brand presence through social media and trade partners. Strategically relevant to social platforms. Increase Facebook Fanpage followers by 50% within half year. Manage media/trade partner relationships strategically to achieve business objectives. Set up event with trade partners for brand exposure. Research on marketing data and monitoring competitors’ activities. Actively engage, systematically expand and foster existing and new networks and relationships. Develop branding fixtures and merchandising guideline, pen stand, pen tray etc for retailer usage. Work with designer on graphic/ artwork for retailers and counters. Execute marketing collateral items (e.g. catalogue, leaflet, POSM) Get alignment with sales team (provide feedback of new product idea, feed latest information to salesteam etc) Sales forecasting of new product with sales manager, pricing strategy. Prepare materials for trade prior the launch of the product (fact sheet, product photos etc)

(Watch & Jewelry) A leading brand builder, marketer and distributor of time piece and jewelry products, includes fashion and lifestyle brands such as Givenchy, ESPRIT, PUMA, Pierre Cardin & Joop. Report to Head of Brand, in a team of five. Planning, organizing and implementation of marketing materials. Provide creative & media brief to VM team for producing marketing collaterals. Implement and execute various marketing campaigns. Develop various promotion strategies. Monitoring the execution of marketing programs, to complete within tight schedule. Ensure all marketing materials are consistent and comply with the corporation’s brand guidelines. Implement and execute ATL - Outdoor billboard & magazine. Implement and execute BTL - POP, product brochure & hand out card. Plan and execute SEM, email marketing & display advertising. Develop and communicate marketing tool box to distributor. Liaise with German marketing team to develop marketing strategy for international market. Prepare trend report, research and benchmark for all the Timewear & Jewel. Inventory monitoring and invoice issuing by using SAP system. Provide support to customer service for regional market.