Syed Hassan
Lahore, PunjabNationality Pakistan
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Work experience
Amazon Brand Manager | Amazon PPC & Advertising Specialist
Upwork2021.01-Current(5 years)I, as an Amazon Brand Manager and Amazon Advertising Specialist, specialize in breaking down the barriers that often hold businesses back from harnessing the true power of Amazon.With over 4 years of extensive experience in Amazon consultancy, Ive successfully managed various brands, generating millions in revenue. But I offer more than just the usual Amazon services – I bring a holistic approach that merges Amazon PPC expertise with Amazon FBA brand management consulting, turning Amazon from a feared marketplace into fertile ground for your brands (re)birth.My core skills and expertise to improve your Brand on Amazon🔰 Amazon PPC Campaigns Management and Optimisation🔰 Amazon FBA PPC Launch Plan and Ranking Strategy🔰 Campaigns Audit and Report Analysis🔰 Ranking and Conversion Campaigns🔰 Research and Awareness Campaigns🔰 PPC Budgeting and Forecasting🔰 Extracting highly converting search terms for PPC Expansion🔰 Exploring the PPC opportunities and scaling the campaigns🔰 Search Query Performance Analysis🔰 Listing Retail Readiness evaluation using Competition Scorecard🔰 Review Analysis using Amazons Product Opportunity Explorer (POE)🔰 Keywords Research & Competition Analysis🔰 Listing Creation and OptimisationsI bring this comprehensive skill set to the table because I understand that Amazon FBAs success concerns more than one aspect. Its about optimizing every facet of your business to create an unstoppable force. With a passion for staying up-to-date with Amazons ever-evolving landscape, Im committed to keeping your brand at the forefront of this competitive marketplace.Ready to take your Amazon FBA business to the next level? Lets connect and discuss how I can elevate your brands presence, increase profitability, and secure your spot in the Amazon spotlight.Amazon Advertising and Catalog Manager
Wexford Home Corp2022.08-Current(3 years)•Develop and execute PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.•Monitor campaign performance, adjust bids, and optimize keywords to achieve the best ROI.•Use data-driven insights to refine PPC strategies and improve ad spend efficiency.•Track key performance metrics such as traffic, conversion rates, sales, and ACOS.•Provide regular reports on catalog and PPC performance, identifying opportunities for optimization.•Address and resolve issues related to bulk feed uploads, listing errors, and SKU mismatches.•Create and manage detailed product listings, including titles, descriptions, bullet points, and images.•Optimize listings for Amazon SEO by incorporating relevant keywords and improving content for better visibility and conversion.•Conduct thorough keyword research using tools like Helium 10, Jungle Scout, and Amazons search term report.•Continuously optimize backend search terms, titles, and descriptions to improve organic rankings.•Manage product variations (size, color, model) and ensure accurate and consistent listing details.•Manage FBA inventory, including shipments, reconciliations, and removals.•Set up and manage promotional campaigns, including Lightning Deals, Coupons, and Subscribe & Save.•Analyze customer feedback and reviews to inform product and marketing strategy adjustments.Amazon Advertising Expert
Salesurf Growth2022.07-2024.07(2 years)In this role, I am performing below-mentioned tasks but not limited to these• In-Depth Keywords Research and PPC anticipation budget calculation based on a 10% conversion rate• Analyse market gaps to find sweet spots for Sponsored Ads where competition is less and target those spots in PPC to get maximum profitability• Build & manage campaigns, perform keyword, audience, and conversion rate analysis to optimize budgets, bids, ad placements, & ad unit types, to meet stated KPIs while maintaining budget goals• Create and Optimise Amazon Sponsored Product Ads, Sponsored Brands, and Display Ads• Conduct experiments, collect and analyze the data, and identify trends and insights in order to achieve maximum ROI for AMAZON Sponsored Ads campaigns• Scale the product with controlled ACOS and make the product PROFITABLE with increased sales• Market Research, analyze competition, look at coverage gaps, and read reviews for deficiencies• Proper track the changes done in PPC and gauge their impact• Manages campaign budget and maps the number of IMPRESSIONs received with the specific budget. Forecasting monthly PPC costs and total PPC and Organic sales• Launch Discovery and Expansion campaigns along with EXACT match type campaigns on the Master Keywords list extracted from Helium 10 and Brand Analytic sheetAmazon PPC Consultant
Extreme Commerce2020.01-2022.06(2 years)• Expertise in listing creation and optimisation using the flat file method, finding relevant ITEMTYPE_keywords for maximum product visibility.• AMAZON SEO for Product listing (Front-end and Back-end), finding super relevant keywords from the Helium10 tool, and Brand Analytic sheet from AMZ• Analysing AMZ PPC data with EXCEL and deriving insights and then take necessary decisions• Stay up to date with industry knowledge and engage with staff members on how to best utilise new strategies.• Good knowledge of Helium 10 also4G RF Optimization Engineer
Zong CMPak Ltd2017.06-2019.06(2 years)3G RAN Engineer
Zong CMPak Ltd2014.09-2017.05(3 years)Post processor and RF Optimization Engineer
LCC International, Saudi Arabia2013.07-2014.08(a year)Post Processor Engineer
Ranop Solutions Pvt Ltd2011.07-2013.06(2 years)
Educational experience
National University of Sciences and Technology (NUST)
Computer Systems Networking and Telecommunications b.s engineeringGovernment College University (GCU), Lahore
F.Sc Pre-Engg higher secondary school certificateLahore Garrison School System
Science Subjects secondary school certificate
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