
SYARIEF
General Manager
Sales representativeLive in IndonesiaNationality
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General Manager
Company Name : PT. The Cool2018.01-2025.01(7 years)Products : Commercial Refrigerator and Service (Chiller. Freezer, Ice Maker, Kitchen Equipment) Sales Channel : Retail & B2B Type of Customers : Reseller/Agent (Kitchen Contractor, Electronic store), Supermarket, HORECA,F&B Subordinates : Sales, Finance, Supply Chain and Operational (Total = 90 people) Key Responsibilities 1. P&L & Financial Performance Full accountability for P&L performance, including revenue, gross margin, operating expenses, and net profit. Prepare and execute annual budget, forecast, and business plan. Monitor financial performance regularly and implement corrective actions. Control operational costs while maintaining service quality. Manage cash flow, working capital, and receivables. Approve pricing, discounts, and major expenditures within authority limits. 2. Sales & Business Growth Develop and implement sales strategies aligned with company objectives. Set sales targets, KPIs, and incentive programs. Lead key customer negotiations and manage strategic accounts. Drive new customer acquisition and market expansion. Monitor sales pipeline, order intake, and revenue realization. Coordinate closely with operations to ensure delivery commitments are met. 3. Customer Service & Customer Experience Ensure high levels of customer satisfaction, retention, and loyalty. Establish customer service standards, SLAs, and response procedures. Handle major customer complaints, escalations, and service recovery. Monitor customer feedback, claims, and service KPIs. Improve customer journey, order processing, and after-sales service. Ensure alignment between sales promises and operational execution. 4. Daily Operations Management Oversee day-to-day operations to ensure efficiency, quality, safety, and timeliness. Ensure smooth coordination across sales, customer service, logistics, production, and administration. Implement and continuously improve SOPs and workflows. Manage inventory, supply chain, scheduling, and resource utilization. Ensure compliance with HSE, legal, and regulatory requirements. Resolve daily operational issues and bottlenecks promptly. 5. Leadership & People Management Lead, coach, and develop management and operational teams. Build a performance-driven and customer-centric culture. Approve manpower planning, recruitment, and performance evaluations. Set clear accountability and performance expectations across departments. Promote teamwork and cross-functional collaboration. 6. Governance, Risk & Compliance Ensure compliance with company policies, internal controls, and regulations. Identify business and operational risks and implement mitigation plans. Ensure proper documentation, contracts, and audit readiness. Reason of leaving : All company policies changed completely after the owner pass awayBusiness Development Manager
Company Name : PT Smartfren Tbk2013.01-2018.01(5 years)Products : Voucher, Sim Card, Smartphone Sales Channel : B2B (Corporate) Type of Customers : FMCG, Pharmacy, Finance Subordinates : Sales No of people : Salesman = 4 Coverage Area : West Java Key Responsibilities 1. Sales Supervision & Target Achievement Set, monitor, and ensure achievement of individual and team sales targets (volume, value, and distribution). Conduct regular market visits with salesman to ensure proper execution, route coverage Manage pricing, discounts, and promotional programs in accordance with company policies. 2. Team Leadership & Development Coach and mentor salesmen to improve selling skills, negotiation ability, and product knowledge. Conduct daily/weekly briefings, sales meetings, and performance reviews. Monitor salesman route plans, visit frequency, and call effectiveness. 3. Customer Relationship Management Build and maintain good relationships with key B2B clients Handle escalated customer issues and provide quick solutions. Work with marketing and supply chain teams to ensure adequate stock availability and timely delivery. 4. Market Execution & Business Development Identify potential new customers and assist salesmen in acquiring new accounts. Monitor competitor activities and report market insights to management. 5. Reporting & Administration Consolidate daily/weekly sales reports from salesmen and submit to Head of Corporate Sales. Track sales performance, promotional spend, and market coverage. Ensure compliance with company policies, pricing structures, and payment terms Reason of leaving : Got Challenging Offer with better remunerationBranch Manager
PT Sony Indonesia2008.01-2013.01(5 years)Products : Audio Video Sales Channel : Retail GT & MT Subordinates : Sales & Operational No of people : Salesman = 4, Administration = 3, Supply Chain = 6 Coverage Area : Bandung, Subang, Purwakarta, Sumedang Key Responsibilities 1. Sales Target Achievement Ensure team achieves monthly, quarterly, and annual sales targets (volume, value, distribution). Monitor sales performance by salesman, product category, and sales channel. Support salesmen during negotiations with key customers when necessary. 2. Team Supervision & Coaching Plan and assign daily, weekly, and monthly route plans for salesmen. Conduct field coaching visits to improve selling skills, coverage, and productivity. Hold daily/weekly sales briefings and performance reviews. 3. Retail Market Execution Ensure availability, visibility, and proper merchandising of products in retail outlets. Monitor and ensure effective execution of trade marketing programs and promotions. 4. Customer Relationship Management Build strong relationships with key retail and B2B customers. Handle escalated customer complaints and resolve issues promptly. Work closely with supply chain/logistics to ensure timely order fulfillment. 5. Reporting & Administration Consolidate sales reports, route coverage reports, and market feedback from salesmen. Track and report competitor activities, pricing, and market movements. Ensure compliance with company sales policies, pricing, and credit terms. Reason of leaving : Got higher position and better remunerationSalesman
PT Sony Indonesia2003.01-2008.01(5 years)Products : Audio Video Sales Channel : Retail GT Type of Customers : Electronic Store Coverage Area : Bandung (West Java) Key Responsibilities 1. Sales Achievement Achieve daily, weekly, and monthly sales targets (volume & value). Execute sales orders and ensure proper invoicing and delivery follow-up. Promote key products and upsell/cross-sell when possible. 2. Retail Customer Visits Visit resellers, agents according to route plan and coverage schedule. Take orders, check stock levels at customer location, and ensure correct product display/merchandising. Build strong relationships to retain existing customers and acquire new ones. 3. Market Development Identify and open new outlets/customers in assigned territory. Collect market intelligence (competitor prices, promotions, and activities). Provide feedback to supervisor about customer needs and market opportunities. 4. Execution of Promotions Implement trade marketing programs, product sampling, and in-store promotions. Ensure price compliance, visibility, and display standards are met. 5. Administration & Reporting Submit daily visit reports, sales orders, and market information accurately. Maintain accurate records of customers, transactions, and payments. Follow up on receivables and assist in collection if required. Reason of leaving : Got promotion
Educational experience
Padjajaran University bandung indonesia
Russian Literature1996.01-2002.01(6 years)
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