Swornima
Marketing Specialist
FemaleLive in United StatesNationality United States
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Work experience
Marketing Specialist
Blue Current, Inc.2025.02-Current(7 months)1 year 5 monthsMarketing Communications Associate
MONTEREY MEDICAL CENTER2024.05-2025.02(10 months)Marketing Coordinator
MONTEREY MEDICAL CENTER2024.02-2024.05(4 months)• Used data from market research (competitor analysis, KPI measuring, A/Btesting) and analytical tools to implement key marketing strategies. • Assisted in the development and execution of omni-channel campaigns that drove customer engagement by 33% and grew brand presence organically. • Carved new customer pipelines utilizing various integrated marketing strategies. • Improved website content by creating sites, linking pages, and improving overall SEO by 12%. • Aided in coordinating events such as creating signage, setting up booths, performing video/photography work for social media, and ensuring all other logistical aspects were executed smoothly.Student Assistant to the Director of Academic Degree Programs
UC San Diego2023.01-2023.06(6 months)1 year 8 months • Managed all social media accounts, increasing engagement rates among the student community through strategic initiatives such as event coverages, student interviews, weekly student spotlight takeovers, etc. • Produced informative guides (brochures, one-pagers, etc.) on the department’s various programs for prospective students. • Collaborated with other campus departments and student organizations to promote departmental programs and boost future application rates. • Successfully organized 10-12 quarterly events and liaised with vendors as the main person of contact. • Accurately budgeted event costs, ensuring department funding remained stable.School of Global Policy and Strategy Intern
UC San Diego2021.11-2022.12(a year)(1 year 2 months) • Provided front-desk administrative support by handling inquiries, running ad- hoc errands, recordkeeping, creating vital spreadsheets and presentations, etc. • Spearheaded university-compliant marketing campaigns by crafting digital content and physical graphics (banners, flyers, etc.) for various social media platforms and events.Customer Marketing Intern
Nutanix2022.06-2022.08(3 months)• Assisted with Customer Advocacy Portal (Xtribe) to develop marketing content, review customer responses, and solicit ideas from cross-functional teams. • Collaborated with global marketing teams across EMEA, LATAM, NAM, and APJ on projects such as case studies, Salesforce data maintenance, and customer engagement metrics. • Created a brand-related, strategic, and informative presentation regarding the marketing team’s accomplishments for the fiscal year, garnering positive reviews for the department. • Engaged with clients to understand our product’s integration into their operations, then published a well-acknowledged article on the company intranet to highlight these milestones. • Assisted the Internal Communications Team with launching a global employee recognition program and implemented vital strategies for the program’s development and success (handled 200+ submissions).Marketing Intern
Good Future LLC2021.10-2021.12(3 months)• Used 5 different marketing techniques in order to promote games released by the company. • Used A/B testing to evaluate competitive product performance across various apps • Analyzed data from customer reviews to create new strategies and raised brand presence by 15%Social Media Marketing and Business Development Intern
HT4M2021.06-2021.08(3 months)Marketing Intern
HT4M2021.06-2021.08(3 months)• Managed social media platforms and monitored metrics to execute efficient strategies that boosted website traffic, increasing customer interaction rate by 159% within 2 months. • Virtually worked as the main point of contact for vendors and clients during live events to troubleshoot problems. • Created monthly newsletters for both existing and new customers to drive brand recognition and growth.Event Marketing Intern
Neythri.org2020.07-2020.09(3 months)• Aided in organizing social events such as talk shows, fundraisers, and team- building get-togethers • Used cost-benefit analysis to ensure the organization's revenue growth was steady • Managed social media platforms through digital content creation, resulting in an interaction rate growth of 20%Intern
Mountain View Chamber of Commerce2019.02-2019.02• Collaborated with team members to create and execute a plan for a community event • Partnered with Study.com and brainstormed with their marketing team on the strategic planning of website optimization/SEO • Effectively interacted with the local businesses in Downtown Mountain View and brought their concerns to the chambers with possible solutions
Educational experience
UC San Diego
International Business2020.01-2023.01(3 years)Mountain View High School
Certificates
Avid graduate
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