Currently, I am actively pursuing a PhD in Business Intelligence with a focus on technology foresight. Apart from that, I am also involved in various projects such as assessing the feasibility of cloud data centers in Thailand, implementing Design Thinking methodologies for the Government Innovation Lab to enhance their services, and co-founding the NIDA hub innovation lab. At the lab, we are working on a neuroscience marketing project that involves using eye movement tracking and EEG to gain insights into consumer behavior.

I worked as a Product Strategic Planning & Analytics Manager, reporting directly to the Chief Sales Officer, where I played a key role in developing and implementing product strategies that drove growth and profitability.Using Power BI, DAX, and Excel, I conducted data analysis to answer key business questions, identified areas with high opportunities for market expansion and created the first customer relationship management programs of top-up kiosk business unit for end-users and kiosk owners.Furthermore, I conducted thorough market research by analyzing transactional data, visiting areas, and performing competitive analysis to identify emerging trends, potential opportunities, and potential risks. For operational improvement, I also calculated Opportunity Losses from routeman operations that they cannot replenish merchandise, such as soft drink, coffee, energy drink, and so forth, in vending machines for fulfilling customer needs.I also tracked the performance of each area manager and agent to ensure the success of the top-up kiosk and vending machine business units. If the kiosk were not performing well in a particular location, I would work with the team to relocate it to a more suitable location with better opportunities for growth. This involved identifying potential locations and negotiating with the owners to secure a new spot. Through these efforts, I was able to optimize the performance of the business units and achieve significant growth in revenue and profitability.In addition, I spearheaded the initiative to develop a DataMart with the Project Management Office (PMO) as a pilot study for every business unit in the organization, enabling each unit to create their own dashboard for reporting to the group CEO. I also measured the results of marketing campaigns for both end-users and kiosk owners to identify their effectiveness.

As a collaborative effort with the Chief Sales Officer, I played a significant role in expanding our business reach by establishing strategic partnerships with TESCO, Love Leasing, and other companies, resulting in our successful entry into new markets. My responsibilities included identifying new opportunities for expanding our top-up kiosk offerings in hypermarkets, convenience stores, and department stores, as well as acquiring new partners to serve as channels for our products.To ensure successful partnerships, I negotiated contracts with the relevant teams and stakeholders, ensuring that they were tailored to the specific needs of each new channel. Through these efforts, we were able to expand our business reach and achieve significant growth in revenue and profitability. To ensure success, I worked to negotiate contracts with the relevant teams and stakeholders, ensuring that they were suitable for the unique needs of each new channel.

I was tasked with leading the development of www.ไทยมีงานทำ.com, an online platform aimed at providing job opportunities to new graduates and workers in Thailand. Working closely with the Minister of Labor and Directors of various departments, I received requirements directly from key stakeholders and managed a team of developers to ensure the successful launch of the platform.In addition to displaying available job openings, the platform leveraged advanced matching algorithms to connect job seekers with opportunities that aligned with their skills and experience. We also provided recommendations for reskilling and upskilling to help candidates further develop their abilities and succeed in their chosen field.The platform was a major success, and we had the opportunity to showcase it at the BITEC in Bangna as part of a Ministry of Labor project presented to the Prime Minister.Furthermore, not only is there a job-search portal, but there is also a career fair that generates roughly 1 million opportunities. My team is also in charge of the IT systems at this employment fair.

I had the good opportunity of training at Stanford Universitys d.school, where I received instruction on the Design Thinking Framework. With this valuable knowledge, I was able to coach various government units in adopting this framework to solve their internal problems and improve operational services to increase customer satisfaction. Through the Design Thinking Framework, we were able to set up a new mindset and literally develop prototypes to bring about practical solutions for the government units.