Summary

Work experience

• Digital Marketing Specialist

  META, Portugal

  2021.01-Current

  (5 years)

  Led data-driven advertising strategies within Meta’s ecosystem, consulting with over 5,000 clients across diverse industries to design and optimize paid social campaigns. Managed €5M+ quarterly budgets, improving ROI, CPA, and CPL while driving scalable growth. Leveraged Meta Ads Manager and advanced tools to enhance targeting, segmentation, and conversion tracking. Later promoted to Team Supervisor, managing a team of 15 marketers, providing training, strategic guidance, and performance support under tight deadlines. Fostered a collaborative, high-performing culture across the Italian and English markets.
• Student Recruitment Overseas Partner

  China University Alliance (CUA)

  2020.05-2021.04

  (a year)

  Responsible for the direct recruitment of international students from a multitude of countries to study in China. My role encompasses market expansion initiatives, including the research, identification, and onboarding of potential agency partners as well as educational and cultural institutions to facilitate growth.
• English Teacher

  Kindergarten, Chongqing, China

  2017.01-2019.07

  (3 years)

  An experienced English Teacher dedicated to creating effective and engaging learning environments for children in China.Ispecialize in developing comprehensive teaching programs and building strong relationships with students and their families.

Educational experience

• Chongqing University

  International Business

  2017.09-2019.07

  (2 years)

  Focused on international management, marketing strategy, and digital business development, with solid skills in market analysis, brand positioning, and cross-cultural strategy. My thesis, “Marketing Strategy of Zonin1821 in China”, explored market entry dynamics, digital communication, and growth strategies for Italian wine brands in the Chinese market.

Languages

Certificates