In the Customer & Operations unit, my focus is on enhancing front office functions for our clients, covering areas such as Regulatory, Marketing, Customer Experience, and Sales. I lead the Marketing vertical, aligning strategies across sectors for integrated, effective approaches and ensuring regulatory compliance. Our unit leverages advanced technologies, including Customer Data Platforms, to improve decision-making and operational efficiency, equipping clients with tools and insights for market success and competitive advantage.

As the Head of Brand Partnerships and Advertising in Brazil and LATAM, I led innovative branded engagement strategies, leveraging our streaming services as a unique offering. My role also involved driving advertising revenue in the region, working closely with major brands through direct sales, agencies, and programmatic channels. This included overseeing advertising and branded content across various media, such as audio streaming, video, and podcasts.Key achievements include developing and executing sales strategies and creating new content promotion strategies with major labels like Warner, Sony, and Universal Music, along with various brands. In the advertising sector, I led award-winning projects such as Shopping Inside Songs with Ogilvy Agency, which earned Magazine Luiza its first Cannes Lion, and Adopt an Audio with Lew Lara Agency, achieving a gold Effie Award.Awards:- CANNES LIONSBronze Lion (Creative Ecommerce)- EFFIE Awards Gold (Diversity, Equity & Inclusion)Silver (Media Innovation)
- CLIO AWARDS 2022Silver (Digital/Mobile)Bronze (Audio) 
- CLIO MUSIC AWARDS 2022Gold (Digital /Mobile - Ecommerce)Gold (Innovation)Silver (Experience/Activation)Bronze (Branded Entertainment & Content)- THE ONE SHOW NYCGold (Digital & Online / Ecommerce)Bronze (Radio & Audio: Brand Partnerships), Bronze (Radio & Audio, Experiential Audio)Merit (Ecommerce)Merit (Utility/Ecommerce)

Sua Musica is Brazils largest music platform (web and app) for popular genres. It serves as a hub for labels and over 15,000 verified artists to distribute their promotional records to more than 10 million users, forming a key part of their marketing strategies.My contributions included:∙ Crafting and executing commercial strategies, identifying opportunities in audio ads, video, display, programmatic, and branded content.∙ Implementing advanced audience analytics and targeting capabilities.∙ Aligning product offerings with the marketing requirements of agencies and advertisers.∙ Developing and leading a PR strategy to boost product recognition.∙ Presenting the product to top advertisers and ad agencies in Brazil through roadshows.∙ Establishing and nurturing relationships with artists, digital influencers, and agents.∙ Initiating and managing branded content projects that connected brands with events and influencers.These projects not only showcased the platforms capabilities but also attracted the attention of new investors, leading to additional investment rounds. In the first year, these efforts resulted in an approximately 200% increase in sales, securing partnerships with notable brands like Skol, L’Oréal, Schin, and Bacardi.

Hired by the local administration of Zoomin.TV, a well-established Dutch MCN (multichannel network) initiating its operations in Brazil in the field of branded content and advertising, my role focused on introducing and showcasing the new operation for advertising sales and content in Rio de Janeiro. I initiated and developed relationships within the market, effectively presenting our product to major advertisers and advertising agencies. This strategic effort successfully secured the first deals in the region, laying the groundwork for the companys expansion in the Brazilian market.

As Territory Manager at iG, I played a key role in managing the advertising business in the Rio de Janeiro area, the second-largest advertising market in the country. My responsibilities included establishing and nurturing relationships with advertising agencies and advertisers in the region, and identifying business opportunities on both agency and client sides.A key aspect of my job was ensuring continuous sales revenue and maintaining the brand recognition of the company in the market. This involved managing annual contracts, promoting events, coordinating post-sale support, and successfully closing major deals while fostering senior business relationships. My work involved delivering advertising solutions that collaborated with the brand strategies of high-profile clients such as the Federal Government, Rio City Hall, Petrobras, Loreal, Eletrobrás, Tim, Oi, Coca-Cola, BNDES, among others, playing a crucial role in supporting and elevating their market presence. Working collaboratively with top agencies including W/Mccann, NBS, FCB, Artplan, etc., I helped to promote and sustain our clients market prominence in this key region.

- Hired to start the digital ad sales operations at O DIA Group (Fm O DIA, MPB FM and O DIA newspaper), developed and managed the new area that at the end of the 1st year came from zero to covering all costs of the digital content operation. - Trained all sales forces (call center and sales executives) - Defined marketing strategies, sales plans, ad formats and prices - Prepared and delivered presentations to clients and trade through seminars or events - Developed multi-platform projects with partner companies - Created digital and offline ad formats and classified extras generating over R$1M/year.- Started the ad sales activities in Rio for portal iG (through a partnership agreement between O DIA and iG)

Intelligens, a startup focused on developing solutions for distance learning, knowledge management, and content production, achieved notable success through collaborations with clients such as Telemar (telecom), where we developed a successful case of a corporate university in Brazil. This project was pivotal in training employees across 16 states to unify 16 telecom companies into one. Additionally, we worked with Globo.com (web content) and Caixa (Brazilian Federal Bank). This trajectory of success culminated in its acquisition by Promon (www.promon.com.br), leading to a rebranding as Promon Intelligens. From the startups initial structuring, I was deeply involved, initially overseeing the coordination of technology and IT infrastructure. Recognizing the critical importance of sales during the companys traction phase, I transitioned into the sales area, contributing to the companys growth and development. I remained with the company until its sale, which was driven by the interest in the innovative technology we developed.