- Participate in the formulation of marketing strategy including promotional materials, campaign creatives and social media post for all ATL & BTL activities - Create written, graphic and video content while staying up to date on the latest marketing technologies and social media - Work closely and tracking with agencies to optimize the media buying target reach, impression and lead gen for campaigns - Organizing events, seminars, webinars and promotional activities with both internal and external parties - Evaluating campaign performance and data analytics - Produce and execute all eDM to target audience

3rd Jan 2022 – 31st Mar 2022 - Assist and support the corporate marketing team - Manage all aspects of event coordination, such as seminars, road shows and exhibitions. - Conduct post-event evaluations and ROI analysis; report and share results and recommendations. - Prepare all marketing collateral, including brochures, letters, emails and website. - Organize the production of marketing materials, literature and merchandise. - Maintain social media channels

- Provide support to monitor the sales performance and operation of merchandise with preparing all promotion materials. - Involve in writing and proofreading marketing copy, graphic creative as well as liaising with designers and printers for both online and offline campaigns. - Supervise the product procurement and development for non-licensing merchandise by liaising with external and internal parties, including agencies, suppliers and lab test companies to ensure product quality. - Monitor the online sales of souvenir tickets and merchandise & report to management timely and accurately. - Assist in logistics of souvenir ticket and merchandise to stations

11st Jun 2018 –3rd Sep 2019 Mainly focus on media buying. Working with planning team and following up on buying executions. Assist in handling on E-commerce e.g. Facebook CPAS and Google smart shopping Ad. Help checking on co-op post content

Prepared Proposal, Liaised with media sales representatives for media buying / digital related activities