(Promote from Senior DigitalMarketing Executive) (Total Duration: 2 year and 9 months) as Assistant Manager, Marketing Communications (1 year and 5 months)

(1 year and 4 months) Reasons of leaving: Change working environment Duties and Achievements as Assistant Manager, Marketing Communications : To promote trade and public exhibitions in physical and hybrid mode to local and overseas visitors To meet the team’s KPIs through launching cost-effective marketing campaigns in different channels including EDM, SEM, Social Media, Local and Overseas Media Buy, OOH, Mobile, Print and Barter Partnerships according to set timelines To ensure accurate and effective content for promotional materials such as TVC, promotion video, advertorials, eDMs, write-ups and fair websites To engage new channels and partners for promotions, and keep close relationship with existing partners, with the objective to drive more quality and effective publicity Design promotional banners, edm and poster by myself using Adobe AI and Photoshop As Project Manager of InnoEX 香港國際創科展2024, Hong Kong Electronics Fair (Spring + Autumn) 香港春秋季電子產品展2024 and CENTRESTAGE 香港國際時尚匯展 2023, creating breakthrough with few times increase in team's KPI such as visitors' show-up and registration numbers within budget Duties and Achievements as Senior Digital Marketing Executive : Explore, plan and execute effective promotion campaigns through social media channels and new media partners to raise awareness and attract inbound traffic for trade and public exhibitions Identify and collaborate with different social media/online/digital partners as well as KOLs and bloggers to maximize the fairs’ awareness and drive engagement + registrations Plan and execute productions of videos for promotions via advertising channels and social media Create appealing visuals/ reels and deliver inviting copywriting for social media feeds Responsible for the inaugural InnoEX 香港國際創科展 2023 social media promotions and create one of the most viewed video for the council within budget, this project was a success and awarded as one of the HKTDC best team awards for 2023 Creating social media posts for different exhibitions and set multiple break through in terms of conversions, engagement and video views.

(Duration: 1 year and 7 months) Reasons of leaving: Underpaid Duties : Report to CEO & CFO, only person in company responsible for full range marketing including: social media content creation & advertising (Facebook, LinkedIn, YouTube), edm marketing, data base expansion, marketing materials, budget/ part-time management Copy-writing (edm/ Linkedin/ FB post/ video script) Update & Design company website using Wix Design images/ edm poster/ product leaflet & video editing using Adobe AI, Photoshop & Premiere Pro A chiev ements : Increase LinkedIn followers to 1000% Increase company data base to 500% Increase Facebook fans to 300% Increase webinar attendees to 300% Receive ViuTV media interview invitation through Facebook page Organise & Manage 2 physical events and 9 virtual events with different business partners within a year Host company 1st ever full day physical event and organise company 1st ever participation in HK FinTech Week 2021

(Duration: 8 months) Period: From July, 2018 to March, 2019 Reason of leaving: Limited career development Duties : Communicate with clients and prepare tailor made digital marketing proposal Work closely with Chinese media partner: 21ic.com to setup and execute digital marketing initiatives including WeChat, Forum, Website, etc. Design and Create new programs with technical team Analyze/ monitor & forecast program performance to achieve program target

(Duration: 1year and 8months) Reason of leaving: Changing of the existing commission scheme Duties&A chieve ment s: Increase the numbers of conference guests and awards submissions held by both Marketing Magazine and Human Resources Magazine Achieve awards submissions, tables, trophies & conference passes revenue target Analyse and research on the local market, cold call to promote events to potential clients Mentoring new teammates in handling client objections and sales technique Build up company data base Advise and comment on awards participant’s submissions, to ensure the quality of the events In charge and monitor the on-site registration for each events The only person who handle the awards submission and participant for Marketing Magazine’s first “e- CommAs” awards Use eDM marketing to promote events

(Duration: 7 months) Reason of leaving: Family reason Duties : The only person in the department who handle all Human Resources work for over 200 staff (includingfull-time and part-time) in 10 different branches (under 4 different limited companies) Execute all-round human resources work such as payroll, staff entry, staff dismissal/ resignation, annual leave/ legal holiday calculation, calculate MPF, staff recruitment, interview with new staff, regulate staff benefit, prepare personnel performance report, prepare general insurance of public liability, medical claim and work injury compensation Report to CEO, communicate with store manager, handling conflict between staff, updating staff working condition, provide suggestions base on labour law to face different situation