July 2018 onwards January 2023 onwards | Reporting to National Business Manager & Director ▪ Stage 2 of Business Life Cycle: Scale-up ecommerce business; Amazon, Flipkart & Company Web shop ▪ Manage Ecommerce Business P&L, Drive product Mix and promotional Strategies including effective shape of Spends on Amazon ▪ New Product launch – Understanding customer Journey, Competition and Customer convenience - providing service excellence ▪ Offline Distribution and Key Account Manager for West region of India; responsible for driving assigned top line growth. ▪ Increase the number of Key Accounts for market expansion to get region specific focused approach by partners on consistent basis. ▪ Meet End-user Rental Companies to understand their needs and constantly improvise our products offerings and give inputs on pricing, product Bundling and devise Promotional schemes during festivals. ▪ Involved actively in on-boarding and exploring partnerships with NBFC offering easy payment options to customers–@Initial stages. ▪ Constantly align with my counterpart in U.S. for creating desired content for ecommerce sales success, putting the available A+ content on Amazon Platform. ▪ Devising and deploying strategies with Amazon Team, COCOBLU (earlier Appario Team) and align with Internal Stakeholders aligning with Company business goals. Key Achievements: • Grew Business by 6x in six years. • Setting up Ecommerce vertical as a sustainable business model and additional channel – Diversification • Awarded Best Sales Performer (Pro Audio) for FY 2013, FY 2014, FY 2019 and FY 2023. • Recognized for setting up the first professional audio shop in India.

Reporting to General Manager/ Business Head ▪ Accountable for End-to-End Business Management (from Procurement to Sales Execution, Business Profitability (Gross Margins).). ▪ Managed 40+ branches as National Product Manager, leading a team of 8, with a strong focus on revenue growth and achieving sales volume targets." ▪ Effective utilization of working capital management by constantly improving the stock turnaround via means of smart procurement. ▪ Acting as a liaison between vendor and internal stakeholders in execution of business objectives.

▪ Core responsibilities included leadership skills, making, and constantly evolving corporate strategy, training, and supervising the team to get the desired results after being a part of the Incubation team. ▪ Key contributor in successful Ideation to Execution in developing new systems and processes and adept in building strategy for brand on- boarding across different categories of Consumer Electronics and Home Appliances. ▪ Meeting the CXO of the companies for building and maintaining business relationships with them to identify business opportunities. ▪ Adroit at building excellent client relationships offering value-added, insightful, and strategic input to their businesses. ▪ Brand On-Boarding (from Pitching Value proposition to Legal and signing commercials)

Reported to National Business Manager ▪ Responsible majorly for driving and increasing Top Line Sales from Distributor. ▪ Setting up a strong distribution network which involves meeting dealers and distributors and signing up a deal with them so that the product reaches the end customers very fast. ▪ Increase secondary sales, width, and depth of distribution responsible for the new organic growth in business and develop Strategies to improvise sales by getting higher channel engagement and consumer mind share. ▪ Active participation in organizing sales promotional and branding activities and in charge for activities related to Channel/ Reseller Sales and Support. ▪ Manage Sound Impressions targeting an increase in consumer base in Tier2&Tier 3 cities.

Reported to Vice President ▪ Responsibilities included devising strategy and techniques necessary for achieving the sales target and deciding the future course of action for the team members. ▪ Analyzing purchasing behavior of consumers to determine Marketing Strategies and creating sales plans to meet company’s objectives. ▪ Establish key relationships with corporate clients and channel partners exploring both cross selling and joint selling opportunities.

Reported to Regional Manager ▪ In charge for managing the Apple retail store at LFR of Vijay Sales, Croma & Reliance Digital and providing training to 1st time users.