•Leads project management for TVI and Broadcast (Good Morning America), liaising with Supply and Finance to meet profit budgets.•Manages integrated marketing campaign for Future Renew Sun with cross-functional partners to meet deadlines and project KPIs.•Spearheads YouTube strategy for 3 campaigns, evaluating placements, content, talent, performance, and trends for maximized ROI.•Produces US content needs and equity-based concept briefs for Global team to ensure that 4 brand health KPIs increase by 3 points.•Directs lower funnel strategy with 4 retailer media partners to drive conversion and consideration, aligned with national awareness moments for product launches and retailer seasonal marketing calendars.•Guides social media plan and spend optimization by producing monthly research into competitor behavior and social listening.

•Developed, commercialized and launched 4 new product lines in the US market, driving sell-thrus of up to 87%.•Recommended and assessed 20+ product development opportunities, analyzing 16+ internally benchmarked product launches and over 100+ competitor products across market segments.•Improved assortment accuracy for 5 retailers by +20% by utilizing sales analytics for brand planning and product lifecycle strategy.•Drove +30% rate of sale precision in demand planning for new launches, employing marketing ROIs in a sales forecasting model.•Increased consideration by +4% on Meta and TikTok, influencing media spend and promotions with weekly campaign reporting.•Evaluated creative briefs, localizing 10+ global campaigns into US activation plans with paid, organic, PR, influencer, retail events and education.•Led US strategy for Botanics relaunch for 9 months, planning spend and guiding asset briefs and copy for national and retail media.•Created comprehensive deep dive deck, updated quarterly with brand building and launch activities across 30+ competitors in Cosmetics, Skincare and Bath & Body markets, to consistently inform and evaluate brand health and marketing strategies.

•Established a go-to-market strategy for company’s 1st product based on US direct-to-garment printing market growth and customer insights derived from conducting market research and turnover analysis of industry inventory data.•Remodeled the economic value proposition to optimize the ROI accuracy at 70% customer buy-in, detailing next steps for pricing.•Developed 3 main value differentiators from trend analysis to establish thought-leadership content in marketing strategy. •Formulated data management recommendations to design and research teams through testing of a new consumer data platform.

•Analyzed market research to curate integrated marketing campaigns to grow brand awareness and customer acquisition for 6 firms.•Elevated copy in branded press releases for GoCar Malaysia, resulting in a 25% publication increase.•Optimized SEO strategy for Abbott and Mitsubishi websites and social media content with data from Google Analytics and Trends.•Devised blog content suggestions based on SEM strategy and analysis of keyword research and trending topics. •Produced content ideas and copy for Facebook and Instagram social media campaigns using competitive analysis to position brands.•Refined communication pipeline and copy for an email and WhatsApp-based product marketing campaign.

•Introduced new revenue streams by expanding the training division into 3 industries over 2 months, informed by white space analysis and presentation of consumer sentiment and market trends in targeted service-based industries.•Designed and executed bespoke dining experiences to highlight industry talent and enhance networking for partnership opportunities, increasing brand revenue by 45% and magazine ad sales by 30%.•Launched ‘Dialogue Series’ for NAS by recruiting key speakers on talent development, AI integration, and sustainability, generating new strategies for 5 NAS members, and providing 20% revenue growth for the brand through combined services. • Devised the annual NAS budget with new membership pricing plans and attendance fees by analyzing market research, current inventory, and historical data to ensure profitability and revenue growth.•Directed event design and suppliers for the HAPA Awards Gala to raise a USD 29,000 donation for a cancer ward.•Established judging guides for the HAPA Entrepreneurs Awards to pinpoint resilient talent.•Enhanced efficiency by 40% by streamlining projects with creative rebranding, redesigned marketing templates, and process organization. •Grew company recognition at events by 15% by integrating brand positioning, client objectives and customer experience.•Boosted sales conversion rates by 25% by implementing B2B sales pipeline tracking to build a dataset for future strategic planning.•Crafted Public Speaking Sessions, leading to a 25% increase in sales KPI achievement and two staff promotions to client-facing roles.•Partnered with PR agencies to optimize ad campaigns and media outreach, establishing 3 key digital metrics to measure ROAS.•Initiated design team support, improving efficiency by 50% during peak seasons by producing marketing content for 10+ projects.•Published an Instagram account, leveraging the brand’s history of uplifting the industry to attain 30% engagement for 4 weeks.

•Launched 6 fashion collections by analyzing SKU data, EOS reports and market trends to develop seasonal merchandising plans that supported business objectives, and by collaborating with the design team and cross-functional partners.•Achieved 9% sales growth for JustB in six months, exceeding the 6% target for year-on-year sales by optimizing the marketing mix.•Maximized sales potential by evaluating premarket data on Microsoft Excel to plan store assortment and inventory allocation.•Developed markdown strategies to improve inventory health by 40%, balancing the product mix to reinvigorate stores and double new monthly footfall.•Reformed product pricing by using analysis and cost negotiation to improve alignment with profit goals and target market by 35%.•Transformed the SAP data input system to ensure standardization and improve accuracy of demand planning analysis by 20%.•Negotiated wholesale strategies with partners in Singapore and Thailand to meet revenue and brand consistency goals. •Built out the data management for a CRM system and refined the data input process using Excel functions.•Designed email and mobile communications and push notification for the JustB and BritishIndia loyalty programs.•Rebranded in-store, digital and print marketing content to increase email and mobile subscribers by 30%.•Integrated print and digital collateral across all brands as part of omnichannel marketing strategies to boost online presence with and create interest around new launches and promotional periods.•Spearheaded Facebook and email community management, creating a new DTC pipeline and increasing sales for multiple brands.•Produced product books for retail staff education and partnered with operations and visual merchandising to design collection storylines in-store and conduct store training sessions.

•Increased readership by 15%, by composing global and localized articles in the brand voice on fashion, beauty, and pop-culture.•Curated shoppable content with trend analysis, using affiliate links from e-commerce partners to add an additional 5% revenue.•Generated Twitter and Instagram social media content increasing impressions by 20% and click-thru rates by 7%.•Secured revenue for 3 months by pitching ad space to a top beauty brand while attending events as a PR representative.

• Participated and contributed in the brand identity, range planning and garment modification meetings.