Shira's Resume

Shira

Live in United States

Nationality

Summary

92% The candidate provides a strong background in community management with experience at Cruise and Hipcamp. They demonstrate success in user acquisition, retention, and increasing activity. Located in San Francisco and familiar with the US market. Social media and event planning abilities are evident, though content creation and notable data analytics evidence are lighter. Met 6/7 criteria; lacks detailed evidence of data analytics capabilities. 1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement) Evidence includes roles at Hipcamp and Hims & Hers where managing host communities, growing new markets, and creating user engagement strategies confirm this experience. 2, Familiarity with the US market (social media, user habits, cultural background) Candidate has extensive experience working in community roles for US-based companies like Cruise, Hipcamp, and Hims & Hers—demonstrating familiarity with the US market and user habits. 3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.) Role at Trucks.com involved executing content calendars across platforms and leading Facebook advertising campaigns, showing hands-on expertise in social media operations. 4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation) Candidate worked on creating content calendars and engaging audiences on social platforms through curated and optimized messaging strategies. 5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization) As Peace Corps volunteer and program director in Colombia, the candidate executed events tied to leadership programs and expanded a gender equity initiative. 6, Data analysis capabilities (user behavior analysis, optimization of community strategies) No direct evidence of data analysis capabilities was provided, though roles may have involved related activities. The description lacks specificity about actionable metrics or tools. 7, Must be located in San Francisco Bay Area Candidate is based in San Francisco, California, meeting this requirement.

Work experience

Senior Community Manager
Cruise
2023.05-Current
(2 years)
Senior Community Manager
hims & hers
2022.02-2023.05
(a year)
Community Manager
hims & hers
2021.02-2022.02
(a year)
Community
Hipcamp
2020.02-2021.02
(a year)
Hipcamp is the largest online camping marketplace, a Series B startup backed by Benchmark and A16Z. Their mission is to empower landowners to protect their land by earning extra income from hosting campers. Associate Market Manager & Support Guide • Created and implemented email nurture campaigns to grow host community, adding 100 new listings per month • Worked to grow and launch 30+ markets across United States, managed 800+ accounts and ensured host listings (content, rates, and availability) were optimized to maximize customer conversion and satisfaction • Created language to contact, educate and onboard landowners through nurture campaigns and cold outreach • Communicated new product updates, policy changes and guest feedback to hosts Show less
Social Media Consultant
Trucks.com
2019.03-2019.07
(5 months)
Trucks.com is a trucking and automotive news and information startup company with 300,000 monthly users. • Created and executed content calendar for brand verticals, wrote captions, moderated daily posts, and maintained consistent response rate across social media platforms • Optimized creative assets, captions and hashtags, increasing engagement and reach by over 200% • Implemented Facebook advertising campaign strategy that reduced spending by 50%
Peace Corps Volunteer
Peace Corps
2017.01-2019.03
(2 years)
The Peace Corps is a volunteer program run by the U.S. government that provides social and economic development abroad. • Pioneered program expansion of Colombia GLOW (Girls Leading Our World) from summer camp to year•round gender equity program with 22 clubs that service over 200 young women in rural communities • Managed and implemented USAID grant project ($51,000) to deliver leadership and life•skills trainings to young women in under•served communities as Colombia GLOW program director • Spearheaded internal communications and training plan that coordinated bilingual and bi•cultural team of 65 Peace Corps Volunteers and Colombian counterparts to align expectations and protocols • Advocated for fair policies and improved volunteer access to medical services as elected member of the Volunteer Advisory Committee, liaising between Country Director and 115 volunteers in the field • Developed social media guide complying with State Department’s safety and security policies Show less
Digital Director
Yes On HHH
2016.08-2016.11
(4 months)
Proposition HHH is a $1.2B Homeless Reduction and Prevention, Housing & Facilities Bond. • Ran targeted email campaign program, targeting likely voters • Designed and implemented supporter communications strategy to mobilize over 60 grassroots organizations while ensuring communications were impactful and aligned with desired tone • Fulfilled deadline•oriented requests from key stakeholders while balancing opinions in ever•changing environment • Owned campaign’s digital presence through engagement, content creation and social media deployment • Collaborated with influencers to extend digital reach, achieving over 79 million impressions in 30 days leading up to election day Show less
Public Relations Intern
Lindsay, Stone & Briggs
2015.09-2016.08
(a year)
Lindsay, Stone + Briggs is a marketing agency with locations in Madison, Wisconsin, and Minneapolis, Minnesota.
Public Relations and Marketing Intern
Kelley Blue Book
2015.06-2015.08
(3 months)
Kelley Blue Book is a vehicle valuation and automotive research company recognized as a voice of authority in the industry.

Educational experience

University of Wisconsin-Madison
Bachelor’s Degree, International Studies, Strategic Communications & Global Health
Current
Universidad de Sevilla
Study Abroad -International Relations and Affairs
Current