Shingo Sonoda
Marketing Consultant@自営業
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Summary
B2B marketing specialist.. Marketing professional with over 17 years of experience in the IT and software industries, specializing in B2B marketing strategy, lead generation, and brand development. Began career at NS Solutions Corp. in 2004, leading marketing initiatives for enterprise clients, including launching a membership website and achieving over ¥1 billion in annual sales of Microsoft products. In 2015, joined the Japanese arm of U.S.-based SolarWinds Inc. and helped launch its operations in Japan, building an integrated marketing cycle and contributing to over ¥200 million in annual sales in the second year. Currently serving as Senior Marketing Manager at SilverEgg Technology, where I led the post-IPO establishment of the company’s marketing organization, directed a full corporate website renewal, and structured promotion and product planning teams. Also active as a freelance translator of English-language films and TV programs. Summary of Expertise and Achievements > Senior Marketing Manager with over 17 years of experience in marketing strategy, content marketing, and team leadership. Proven success in driving B2B marketing efforts, brand messaging development, and digital marketing transformations. > Developed and implemented a successful marketing mix strategy including seminars, digital content, and marketing automation, resulting in 120 qualified leads annually. > Led a marketing team with a budget of 30 million JPY, managing campaigns and new product releases for a leading recommendation engine company. > Successfully launched a comprehensive brand message project, now consistently used by the company, demonstrating strategic foresight and leadership.
Work experience
Marketing Consultant
自営業2025.08-Current(a year)Senior Marketing Manager, Marketing Department
Silver Egg Technology2018.10-2025.09(7 years)Vice Director, Business Planning Office
Silver Egg Technology2017.04-2018.10(2 years)Marketing Manager
SolarWinds Japan Co. ltd.2015.01-2017.03(2 years)Translator
Freelance Translator/Subtitler2013.07-2014.12(a year)Marketing Manager
NS SOLUTIONS CORPORATION2010.04-2013.06(3 years)Marketing Specialist
NS SOLUTIONS CORPORATION2006.01-2010.03(4 years)Sales Representative
NS SOLUTIONS CORPORATION2003.11-2005.12(2 years)
Educational experience
University of Auckland
Bachelor of Arts (B.A.), Chinese1998.01-2001.01(3 years)
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