【About Company】funstory.ai was established in November 2017. Its founding team members come from Microsoft, Google, and Amazon. funstory.ai is a platform that uses artificial intelligence for digital publishing overseas to help promote the international dissemination of Chinese literary works. It has helped more than 100 Chinese online literature companies, including iReader Technology Co, to bring nearly 10,000 novels to some 50 international platforms such as Kindle, Barnes & Noble, Apple Books and Google Books.With “AI enables good stories to go global” as its vision, the company facilitates quality cultural output the AI shares Chinese stories with the rest of the world, and contributes to promoting literary works.【Responsibilities】・Develop & lead the strategic direction, narrative, and social media / PR plan ・Collaborate with internal/external business units, such as Data Analytics, Business Development, KOL, and Agency for the planning and execution of marketing initiatives, collecting member behavior insights and analyze campaign results.・Competitive analysis and engage in the creation of new products and the investigation of markets. (Southeast Asia, USA)・Manage a team of 5, responsible for the team’s training and lead the team to execute projects, events and campaigns.【Achievements】・Followers of the community have increased by 60K to 500K in 2 years・Achieved the best video on TikTok, 57.5K (organic traffic) with a view growth of over 80% on all channels within 3 months.

Drove the internationalization and community engagement strategy for 'Immersive Translate,' achieving over 500,000 user growth within a year through innovative content planning and global social channel outreach https://immersivetranslate.com/en/

【About Company】Keeping this spirit alive since day one, today Esprit has a presence in 40 countries around the globe. Esprit’s headquarters are located in Germany and Hong Kong, where the brand has been listed on the Hong Kong Stock Exchange since 1993. Esprit - Keeping it easy, comfortable and looking great. Every day.【Responsibilities】・Developed partnership with internal teams, creative partners and external vendors to support lifestyle product positioning and implement marketing programs・Built up and managed content creation (social posts, SMS, eDMs) in the Asia market (TW, HK, SG, MY) through PR events, social media content, advertising and campaigns to activate new members・Responsible to ensure budget planning, control and tracking is consistent against the branding strategy. aligned for the regional market・Supported ESPRIT CRM system to maintain relationships and interactions with members and potential customers【Achievements】・Achieved over 10,000 new followers and a 20% increase in page activity within 6 months

【Responsibilities】・Implement customer-centric marketing campaigns with key partners under Aviation, Finance, Lifestyle, Technology partners, and MICE key accounts, including Air China, China Eastern, Beijing Capital International Airport, CIIE, Fubon Bank, Alibaba Cloud・Developed and executed bespoke integrated marketing and communications strategies, increasing brand awareness ・Create key messages through global campaigns/social media content to enhance brand messaging・Monitor campaign budgets & results to ensure all campaigns have a positive ROI andminimal variance against targeted forecasting【Achievements】・Led a team of 10 and achieved several marketing awards including Shanghai Award 2019, Top digital, IAI 国际旅游奖, ROI Festival金投赏, ECI艾奇奖

・Responsible for growing the business by coordinating, consolidating programs/projects, providing and drafting all responses related to project management ・Drove project planning and delivery, which included liaising with staff, internal and external stakeholders, project scoping, resource planning, overseeing communications, and project governance・Led meetings, kept core teams informed about project developments and identified key recommendations for projects

・Launched on-line and off-line marketing campaigns (Taipei Art Festival 台北文創天空創意節) ・Developed and executed presentations including proposals, creative briefs and brand strategies (CRS)