Sheila Vicente's Resume

Sheila Vicente

São Paulo, São Paulo

Nationality

Sr Ad Sales Manager
XTMEDIA
2024.05-Current
(a year)
Sr Ad Sales Manager, Programmatic & Direct Sales
EXTE
2023.06-2024.04
(a year)
Managing major advertising agencies, for instance: Essence Mediacom, F.biz, OpenX, Initiative, UM, Kinesso, Jüssi.Relevant relationship with clients, such as: Amazon, Coca-Cola, Colgate, Mercado Livre, Mondelez, Nestlé, Samsung, Unilever, among others.Driving new business to the company with cross-media projects.Working with direct and programmatic sales.
CTV Ad Sales Manager, Programmatic & Direct Sales - LatAm
Tastemade
2022.04-2023.04
(a year)
Management of DSPs, SSPs, clients, advertising and trading desks agencies. Responsible for Tastemade CTV monetization in Latin America, with programmatic and direct sales. First CTV position created in the company, globally. Relationship with different areas around the worldwide offices.Branded content.
Ad Sales Manager, Programmatic & Direct Sales
Paramount
2020.01-2022.04
(2 years)
Launching of PlutoTV in Brazil, Paramount AVOD platform.Management of key account clients, advertising agencies and trading desks. Attending the market with 360 solutions, including digital + offline deliveries and highlighting branded content projects. Digital evangelization focused on digital (Streaming, AVOD, OTT, programmatic) for internal and external audiences.
Ad Sales Manager
ROIx
2019.05-2020.01
(9 months)
Management of sales executives, serving the major ad agencies, trading desks and clients from Brazil.Development of digital proposals for both tradicional and programmatic media.Identification of opportunities for tailor made Branded Content projects.
Sr Ad Sales Executive
ROIx
2015.03-2019.04
(4 years)
Attending major advertising agencies, such as: Y&R, Wunderman, VML, F.biz, Ogilvy.Working with programmatic and traditional sales.Driving new business to the company with branded content projects.Relevant relationship with direct clients, for instance: Unilever, Mondelez, MAPFRE, Kimberly Clarc, IBM, Grupo Petrópolis, Allianz.Achieved sales goals for consecutive years.
Digital Ad Sales Executive
US Media Consulting
2012.05-2015.01
(3 years)
Representation of sites, such as Deezer, Shazam, Gamespot, Wall Street Journal , etc.Working with DSP.Creation of several digital media solutions for Brazil, Latin America and around the world.Relationship with major advertising agencies. For example: Africa, F/Nazca, Ogilvy, WMcCann, Y&R and others.
Digital Ad Sales Executive
Brasil Econômico
2011.11-2012.04
(6 months)
Attended small, medium and large advertising agencies and also direct clients.Prepared proposals focused on clients needs.Developed crossmedia projects.
Sr Business Executive
Editora Abril
2011.07-2011.10
(4 months)
Attended direct clients of various segments.Achieved high performance in prospecting new advertisers for Veja São Paulo and its projects. For example: Anuário Comer & Beber, Especial Luxo, Especial Educação, Especial Sobre Rodas, among others.Developed proposals involving commercial products of Veja, like Veja São Paulo, Veja Rio, Veja Regionais, Veja Online, etc..
Ad Sales Manager in Australia
Falamos Portugues Magazine
2009.05-2010.08
(a year)
Assisted clients with products and services targeted to the Brazilian demographic in Australia.Proven performance in the identification and expansion of new business opportunities while maintaining long-term relationships with potential customers.Prepared proposals and commercial projects, coordinated contracts, established new businesses and monitored market developments and competition.
Sr Business Executive
Gazeta Mercantil
2005.08-2007.09
(2 years)
Provided support for small and medium sized advertising agencies in addition to direct clients.Evaluated characteristics and needs of each individual prospect and client within the reach and scope of products and services offered by the company in order to provide the most suitable solution.Explored market with advertising agencies, successfully boosted sales with new clients and increased profitability of existing ones.Administered effective post-sale techniques to ensure positive outcomes for each share of advertising and consequently all future negotiations.Established solid relationships with advertising agencies and clients through regular visits in order to build strategic partnerships.Analyzed competitive landscape and participated in the execution of strategic policies within commercial areas.

Educational experience

FGV - Fundação Getulio Vargas
team leadership
Escola Superior de Propaganda e Marketing
communication and digital marketing
Escola Superior de Propaganda e Marketing
social media and digital innovation
FGV - Fundação Getulio Vargas
motivation in organizations
Kaplan Aspect (Australia)
Advanced Diploma of Business post graduate
University of Sao Paulo (Brazil)
Management in Organizational Communication and Public Relations post graduate
FITO (Brazil)
Advertising graduate